Hold On a Second—Is This the UK's Answer to Reformation?

Our love for Reformation is limitless, but Who What Wear UK's social media editor, Isabel Mundigo-Moore, may have just unearthed a similar brand that's homegrown and therefore devoid of the import taxes that sting us each time we buy from our favourite ethical American label. So, as the summer events stack up and wedding guest dress season is now in full swing, and you might be panicking (like me) about what to wear to the many nuptials, post-parties and hen dos to come—herein lies a new answer, particularly if you're a blouse fanatic.

Thoreaux may sound French, but its home is in Notting Hill, London. Its British-made wares offer the same floaty, slinky vibes that Reformation has been so known for, plus vintage-style pieces that come more pared back and in simpler forms than their ancestors.

The likes of Alex Stedman of The Frugality have already picked up on the summery charms of this eco-friendly womenswear label, choosing the marigold-coloured Mia blouse that we have on our wish lists. Many of these items sell out within no time, but you can keep up-to-date with drops best via the brand's Instagram account @thoreau_official. Keep reading to see the pieces we love.

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Red wrap blouse + basket bag + jeans = The outfit we were planning to wear this weekend anyway.

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Well, there's a great new work shirt to purchase.

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This jumpsuit will take you from fancy parties to holidays and back again.

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The blouse everyone in our office wants to own ASAP.

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Next up, take a peek at The Outnet's additional summer discounts

Hannah Almassi
Editor in Chief

Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.