In the noughties, the VPL was like the sweat patch—something so disastrous that it was to be circled in an alarmist red ring in weekly magazines. In this Perez Hilton era where every week there was another celebrity with a DUI mugshot, the Hollywood set all had Chiwawas that were smaller than their Starbucks and made sure no VPL ever showed through their Juicy joggers by wearing thongs or no underwear at all. But the thing is that we all sweat, and we all wear knickers. Often very big knickers. And it isn't something that needs a comment, let alone a big red circle.
In 2018, we are moving past the Bridget Jones dilemma of "thong" or "Spanx", and finally just wearing knickers that cover both bum cheeks. And Kim Kardashian West is showing that comfortable pants that create a line through your leggings and jeans can actually be sexy too. Yesterday KKW was photographed in Calabasas wearing a pair of Yeezy scuba leggings with a very distinct line around her briefs. These aren't "sexy Hollywood pants" but look like the sort of knickers that I buy in a multipack from M&S.
This wasn't a one-time mistake, it was deliberate. If you look through the past few months of Kim in paparazzi pictures, you'll see that very visible knicker line again and again. She isn't the only one encouraging the death of the VPL—the designer of the moment, Jacquemus, included a blue sheer dress in his S/S 18 collection worn with a pair of simple white cotton briefs visible underneath.
"I think that women worry too much about the VPL," Sarah Shotton, creative director of Agent Provocateur, said to Who What Wearin 2016. "I actually think that wearing a knicker where you can see it is actually really sexy. My old boss, Jo, and I, we used to sit and talk about the lumps that you get sometimes over a knicker line and that VPL, and we would talk about how sexy it is and how you shouldn't worry too much about it. I still sometimes wear a G-string, and my bum isn't good enough for a G-string. If you're wearing a tight skirt, you'll wear a thong, but I think you should embrace [the VPL] more."