If you tire of seeing outfits on Instagram that you could never afford, there's one influencer we always lean on for wallet-friendly outfit ideas: Alex Stedman is a fashion stylist and mum-of-one who launched her blog The Frugality to show how she makes practical styling choices.
"I live off every penny I earn—my wage goes towards my mortgage, bills, travel and food," she explains on her blog. "But I don't set my sights low. I still want to look stylish every day, I still want Hay chairs for my house and a Gucci bag to carry my wares; I'm just sensible with money where I can be to afford the luxuries."
It's an attitude that's in line with the way most of us actually approach shopping, and every outfit on her blog and Instagram page is actually attainable in comparison to the rest of the influencer world. The majority of her wardrobe is from the high street, so she's the one to follow to discover the best new items from Topshop, Mango and & Other Stories.
She's also a dab-hand at rewearing her pieces time and time again, too, meaning the cost per wear of her wardrobe must be around £0.01. Keep scrolling to see 11 of Alex's winning affordable outfit ideas.
Style Notes: Forever a fan of all-in-ones that take next-to-no effort to style, we've seen Alex sport plenty since she welcomed her little girl last year. This khaki number is easily one of our favourites.
Style Notes: While much of Alex's wardrobe is made up of red, blue and neutral tones, she's not afraid to embrace bright hues either. This Next number may be sold out, but you can shop a dead ringer below.
Style Notes: Tweed blazers and jeans are often spotted in Alex's repertoire, but we particularly love her mix-'n'-match approach to styling them here—with a great Wood/Grey wicker bag, ASOS baker-boy hat and Mango flats.
Style Notes: Alex's M&S belted skirt is the kind of expensive-looking piece you can throw on and style in countless different ways—here she's opted for a pink-and-red colour clash and a giant basket bag.