11 Perfect (and Perfectly Affordable) Looks From The Frugality

If you tire of seeing outfits on Instagram that you could never afford, there's one influencer we always lean on for wallet-friendly outfit ideas: Alex Stedman is a fashion stylist and mum-of-one who launched her blog The Frugality to show how she makes practical styling choices.

"I live off every penny I earn—my wage goes towards my mortgage, bills, travel and food," she explains on her blog. "But I don't set my sights low. I still want to look stylish every day, I still want Hay chairs for my house and a Gucci bag to carry my wares; I'm just sensible with money where I can be to afford the luxuries."

It's an attitude that's in line with the way most of us actually approach shopping, and every outfit on her blog and Instagram page is actually attainable in comparison to the rest of the influencer world. The majority of her wardrobe is from the high street, so she's the one to follow to discover the best new items from Topshop, Mango and & Other Stories.

She's also a dab-hand at rewearing her pieces time and time again, too, meaning the cost per wear of her wardrobe must be around £0.01. Keep scrolling to see 11 of Alex's winning affordable outfit ideas. 

Style Notes: You'll often see Alex sporting a pair of timeless jeans with an out-there knit. Throw in bejewelled shoes and a bougie hair slide and we're in off-duty heaven. 

Style Notes: Forever a fan of all-in-ones that take next-to-no effort to style, we've seen Alex sport plenty since she welcomed her little girl last year. This khaki number is easily one of our favourites. 

Style Notes: Sometimes a printed dress and Veja sneakers is all you need to be comfy and look a million bucks. 

Style Notes: While much of Alex's wardrobe is made up of red, blue and neutral tones, she's not afraid to embrace bright hues either. This Next number may be sold out, but you can shop a dead ringer below. 

Style Notes: Floral minidresses have become Alex's USP… Her collection is unrivalled, though H&M is where she continually finds the best. 

Style Notes: These pink pointed Mango flats have now gone, but you should always look to Alex for top high-street shoe choices in the future.

Style Notes: We often see her in jeans—namely straight crops in vintage-blue washes—but every now and then she'll forgo them for statement strides like this jacquard pair. 

Style Notes: Breton stripes and tulle have never looked cuter, nor chicer, as Alex holds her beautiful baby, Peggy. 

Style Notes: Tweed blazers and jeans are often spotted in Alex's repertoire, but we particularly love her mix-'n'-match approach to styling them here—with a great Wood/Grey wicker bag, ASOS baker-boy hat and Mango flats.

Style Notes: Alex's M&S belted skirt is the kind of expensive-looking piece you can throw on and style in countless different ways—here she's opted for a pink-and-red colour clash and a giant basket bag.

Style Notes: Alex proves you shouldn't save special pieces for "good." We love how she's given this classic Sandro frock an update with chunky loafers and a messy updo. 


This knit will forever feature on our wish lists. 

Wear this midi with black ankle boots and a roll-neck now, and then a white linen shirt and espadrilles later down the line. 

So chic—wear this minidress with slouchy knee-high boots and your favourite knit. 

Alex's Sézane jumpsuit may no longer be available, but not to worry—we're consoling ourselves with this (more affordable) ASOS option. 

Give every outfit Alex-worthy polish with a pair of jewelled flats. 

Congrats if you invested in one last spring, as pink blazers are back in a big way for 2019, too. 

Weekday's Voyage jeans are fast becoming an influencer favourite. 

Picture this with white jeans and tan sandals come (Blighty) summer. 

Even Alex can't resist the allure of this season's hair clip trend. 

In case there was any doubt, Alex is also a fan of these cult French trainers

We liked the blue and pink versions, but we love the red iteration of Ghost's sellout Jenna dress. 

Feeling inspired by Alex's fashion flair? Here's how other women dress themselves confident