Everyone on Pinterest Is Wearing This Colour—and It Makes You Look Rich

Ochre, cinnamon, rust, burnt orange and terracotta—there are many things that this season's biggest colour trend is, but easy to pin down is not one of them. Yet despite this indecisiveness, the fashion world has gone gaga for this earthy hue. With Pinterest saves for terracotta increasing by 95% over the past six months, it has become the cool girl's go-to shade for expensive-looking style. The reason lies in its versatility: it offers the same neutral sophistication of monochrome but also the ability to add a pop of colour—not as garish as fizzy pop orange but less boring than brown. Think of it as 2018's answer to the Giorgio Armani's 'greige'.

Terracotta made an early appearance at the A/W 17 shows, strutting its way down the celeb-lined runways of Mulberry and Prada. Fast forward six months to S/S 18 and Natacha Ramsay-Levi is sending a terracotta-coloured velvet suit down the catwalk for her first Chloé collection. Clearly this is not a one-hit wonder. Cult brands such as Jacquemus and Nanushka also deserve a portion of the praise, building their niche offerings around the sultry appeal of earthy tones—they captured the zeitgeist in a shade and are now reaping the rewards. Naturally, the high street also got in on the action, with a number of brands—most notably Mango—taking it upon themselves to become the arbiters of terracotta style. The result is a plethora of chic staples—from pinafore dresses to slingback shoes

We've hunted down our favourite terracotta outfits from Insta's most stylish individuals. From summer-ready co-ords to retro polka dot jumpsuits—you're about to make your Pinterest feed very happy.

We Are Twinset look to the high street—namely Warehouse and & Other Stories—for these colour-match ensembles. We love the addition of white rope sandals.

A terracotta slip skirt is always chic, especially when paired with a nonchalant printed tee.

Camille Charriere's Mango top is begging to be worn with high-waisted trousers for Friday night drinks.

When rendered in flowing silk, terracotta looks seriously expensive. Keep it simple with nude accessories. 

An Arket, earth-coloured shirt dress is a great investment for the season.

The terracotta trend lends itself nicely to swimwear—particularly in polka dots or stripes. Charlotte Kuhrt shows us how it's done.

A statement blouse is one of our new season must-haves. Pernille Teisbaek blends in with her surroundings in this Massimo Dutti waist-tie number.

Need a new way to wear your slip dress? Layer it over a black tee à la Ebony Boadu.

Trust Jacquemus to deliver the perfect terracotta-coloured shirt dress. 

Anna Vitiello gives us all the bikini accessories goals with this chic seaside look.

Lotte Williams channels Andie McDowell in Four Weddings and a Funeral in this polka dot Mango jumpsuit.

Co-ords are still going strong according to Celeste. The proportions on this are so flattering.

It's the Chloe suit everyone's talking about (well, half of it anyway). We need these in our AW18 wardrobe... and we'll take those shoes too.

If in doubt? Go head-to-toe terracotta. A sure-fire way to turn heads in the street.

Hannah Stefansson wears an earthy iteration of the sellout Zara shirt. We approve of her choice of matching neutral accessories.

Who What Wear's Hannah Almassi shows us how to work a knitted wrap dress. This is perfect for when the weather starts to cool.

Bohemian blouse? Check. Medallion necklace? Check. That is one happy pair of trousers.

Terracotta shoes are the ideal accompaniment to a pair of white jeans. 

An unending source of summer holiday dressing inspiration, Lisa Aiken reveals the bohemian side to the trend with this Lucy Folk two-piece.

Lucy Williams champions up-and-coming brand Stine Goya in this laid-back summer ensemble. Kudos for the terracotta vans.

We're totally here for the Grecian elegance of Aimee Song's floor-skimming gown. 

Another summer holiday look (we're starting to see a theme here) but this time from fashion blogger Jessie Bush who shows that terracotta is a more interesting alternative to a black or white cami.  

Proof that the trend doesn't need to be confined to sun-drenched beaches. A pair of box fresh sneakers and grey sweater complement Pull & Bear's terracotta trousers nicely—perfect for summer in the city.

Vens Wife Style adorns her terracotta midi dress with an on-trend belt bag and black mules.

Kicki Yang Zhang shows us how to work the cocktail dress and trainers look. It's not an easy one to pull off, but she makes it look so chic.

Jana looks cute in a pair of terracotta paperbag trousers and black cami. We love how she's used a colour-clashing pink belt to highlight the waist.