This Coat Trend Is 1000% More Popular Than It Was Last Year

Aside from classics such as trenches and pea coats, it's not often you come across a coat trend that has survived multiple seasons. Teddy coats saw a huge spike in popularity last winter—you couldn't walk down the street without passing at least 3 people clad in its fluffy embrace—however, surprise surprise, the fashion world's favourite cuddly toy trend is back for another season and is well and truly on its way to become a style staple.  

The joy of the teddy coat is that it can be pulled off by anyone: from likes of Carine Roitfeld (AKA fashion royalty) to up-and-coming influencer talent such as Syana Laniyan. There's no set way to style it, however if the street style crowd are anything to go by, straight leg jeans and simple jumpers are the way forward. In our opinion, considering the sheer size of the teddy coat, it's best to stick to streamlines silhouettes below: Think slim fit trousers, skinny jeans and slip skirts.

There are plenty of options available if you're on the hunt for a teddy coat—it's just as easy to spend as little as £50 as it is to splurge £5,000 on one. However, one thing's for sure, this coat will be a dream on cold mornings when all you're craving is a duvet day. We guarantee you won't take it off all winter