Aside from classics such as trenches and pea coats, it's not often you come across a coat trend that has survived multiple seasons. Teddy coats saw a huge spike in popularity last winter, rising in online searches by 1000% YoY (you couldn't walk down the street without passing at least three people clad in its fluffy embrace). But surprise, surprise—the fashion world's favourite cuddly toy trend is back for another season and is well and truly on its way to becoming a style staple.
All kinds of faux-fur creations are on the horizon for A/W 19, but this still stands out as one of the most enduring ways to wear what can be quite an outrageous trend, and we've already noticed that the super-organised shoppers out there are starting to look for them online. August is, after all, the month where many key coats sell out.
Teddy bear coats made boho on the Celine A/W 19 runway.
The joy of the teddy coat is that it can be pulled off by anyone—from likes of Carine Roitfeld (aka fashion royalty) to up-and-coming influencer talent such as Syana Laniyan. There's no set way to style it, but if the street style crowd are anything to go by, straight-leg jeans and simple jumpers are the way forward. In our opinion, considering the sheer size of the teddy coat, it's best to stick to streamlines silhouettes below. Think slim-fit trousers, skinny jeans and slip skirts.
There are plenty of options available if you're on the hunt for a teddy coat—it's just as easy to spend as little as £50 as it is to splurge £5000 on one. However, one thing's for sure: This coat will be a dream on cold mornings when all you're craving is a duvet day. We guarantee you won't take it off all winter.
Carine Roitfeld started the trend way back in 2013, wearing this statement Max Mara piece.