When Target announced its latest collaboration with Lilly Pulitzer last week, the mega-retailer took some heat because the collection's plus-size offerings were going to appear online only and not in stores. Well, the critics can now relax, as the store has announced its first-ever plus-size-only line.
The line, Ava & Viv, will hit Target stores and online in mid-February, and range in price from $10 to $80. Like most of Target's other internal lines, the collection will be constantly evolving, with new pieces arriving on a monthly basis. To celebrate the announcement, Target teamed up with major plus-size fashion bloggers Gabi Fresh, Nicolette Mason, and Chastity Garner, who visited the brand's Minneapolis headquarters to try on the clothes and pick out their favourite pieces.
Watch the clip below to learn more about the line, and be sure to read our fascinating interview with some of the world's most popular plus-size bloggers!
So, what do you think about the news that Target is launching a plus-size line? Tell us in the comments below!