trends

Trending Stories

Why This Iconic 50-Year-Old Bracelet Is Still as Popular as Ever
From A-listers to fashion editors, everyone wants to own one.
The Chic Dress Trend I Can't Go Without During Winter
It’s practically cold-proof.
London Has Spoken—5 Fashion Trends That Are Set to Be Big in 2024
Fashion people are already wearing them.
The 9 Most Expensive-Looking Pieces on the High Street This Week
The best affordable buys, according to a fashion editor.
Zara Just Had a Party-Dress Delivery—These 26 Are Worth Your Time
Oh, how we love sequins.
Birkin Bags Are More Valuable Than Ever—Here's How to Get Your Hands on One
We'll take two, please.
From Hats to Jumpers—These Are the Most Stylish Cashmere Pieces for Every Budget
Cosy and chic in equal measure.
Meet the "Dated" Jumper Trend That Is Replacing Cable Knits This Winter
Chic, chic, chic.
It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss
A fashion editor's favourites.
12 Party-Ready Flats I'd Choose Over Heels Every Time
Alexa-Chung-approved.