Scandinavian Style
Learn more about Scandinavian Style with the experts and editors at Who What Wear.
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Spring’s New, Scandi-Inspired Top Trend Is Here, and Yes, It Looks Great with Jeans
It's so pretty.
By Natalie Munro
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I'm Obsessed With Scandi Fashion—Here Are 12 Spring Outfits I've Screenshotted
Clear your photo storage.
By Jasmine Fox-Suliaman
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8 Anti-Jeans Outfits the Scandi Fashion Set Swear By All Year Round
And I plan on following their lead.
By Jess Kelham-Hohler
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I've Just Assembled the Perfect Scandi Capsule Wardrobe With 9 Easy Pieces
Scandi style staples.
By Jess Kelham-Hohler
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I’ve Done the Research—These Are the 5 Haircuts Scandi Girls Always Ask for
So cool.
By Grace Lindsay
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Trust Scandi Women—These 5 Classic Shoes Go With Everything
A perfect footwear capsule.
By Maxine Eggenberger
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3 Quick and Elegant Ways Scandi Women Are Updating Their Outfits for 2024
So easy, so impactful.
By Natalie Munro
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A Scandi Woman Walks Into H&M—This Is What She's Picking Up
Cue lots of great knits.
By Natalie Munro
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A Scandi Woman Goes Shopping On the High Street–Here's What She'd Buy
From Copenhagen to your closet.
By Remy Farrell
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10 Chic, Scandi-Approved Outfits I Plan on Re-Creating This Autumn
Perfecting that effortlessly cool look.
By Jess Kelham-Hohler
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The Cool Scandi Brand Fashion People Are Buying Their New It Bags From
Arm candy ahead.
By Florrie Alexander
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It's True, Scandi Girls Have The Chicest Nails—6 Designs They Rely on
Understated polish.
By Eleanor Vousden
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Copenhagen Has Spoken—These Are the 5 Trends You're About to See Everywhere
Icons only.
By Remy Farrell
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4 Scandi Influencers Share the Autumn Buys They're Most Excited About
The epitome of cool.
By Bebhinn Campbell
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These 8 Ridiculously Easy Scandi-Girl Hairstyles Are Perfect for Busy People
For when effort isn't your thing.
By Shannon Lawlor
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From Scandi to French Women, Everyone Agrees on This Controversial Trouser Trend
Don't knock it 'til you try it.
By Yusra Siddiqui
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It's Official: These Are 6 Summer Trends That Scandi Women Won't Ever Wear
Plus the 6 they love.
By Remy Farrell
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7 Anti-Trend Summer Outfits I'm Stealing From Scandi Girls
Masters of simple style.
By Maxine Eggenberger
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There Are 3 Simple Reasons Scandi Women Have Great Skin, and We're Missing Out
The secret to a fresh-faced glow.
By Shannon Lawlor
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Copenhagen Fashion Week Just Made These 6 Cool Trends Go Viral
Denmark does it again.
By Erin Fitzpatrick
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I Did Some Digging, and These 26 Pieces Are the Most Popular Homeware Buys
From Made.com to Matches.
By Joy Montgomery
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All The Outfits I've Loved This Week From Copenhagen's Fashion Week
It's all gone digital.
By Zoe Anastasiou
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I Always Turn to These Scandi Girls for Feel-Good Outfits
Endorphin dressing on tap.
By Joy Montgomery
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7 Chic Scandi Influencers on the Outfits They're Wearing at Home
Hint: It involves a lot of colour.
By Zoe Anastasiou
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This Is Where I'm Getting All My New Outfit Ideas This Year
Vintage lovers, take note.
By Joy Montgomery
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20 Scandi-Girl Buys From Ganni, Stine Goya and Baum Und Pferdgarten
The ultimate spring inspo.
By Joy Montgomery
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I Tried Dressing Like a Scandi Girl for Winter—Here's What Happened
From print clashing to statement coats.
By Joy Montgomery
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These 7 Street Style Trends Are the Talk of Copenhagen Right Now
So much dress envy.
By Erin Fitzpatrick
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35 Scandi Influencers We Follow Religiously for Fashion Guidance
Outfit by outfit, we are inspired.
By Isabel Mundigo-Moore
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I Always Go to & Other Stories for These 6 Classic Items
Shopping like a pro.
By Lou and Em, A Style Album