Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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No Doubt About It—These Are the 28 Best Buys at H&M Right Now
A top-tier edit.
By Maxine Eggenberger
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No Doubt—These Are the 8 Best Classic Shoe Styles to Wear With Dresses
Two of my favourite things.
By Maxine Eggenberger
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38 Cool French Fashion Brands to Have On Your Radar for 2024 and Beyond
Très chic.
By Hannah Almassi
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I'm Over the Cold Weather—8 Perfect Spring Outfits I'll Be Copying This Month
Let's hope we haven't jinxed it.
By Bébhinn Campbell
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Every Celeb Is OOO Right Now—5 Trends They're Wearing at the Beach
Cue teeny bikinis and chic crochet.
By Natalie Munro
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5 Types of Jeans Everyone Will Wear in 2024, According to Denim Experts
The ultimate style staple.
By Remy Farrell
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It's True: Every Fashion Person I Know Has a Fantastic Dress From This It Brand
An Instagram favourite.
By Harriet Davey
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The Transformation of Sydney Sweeney
You've never seen the 26-year-old quite like this.
By Eliza Huber
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24 Stunning Pieces I'm Eyeing That Are Peak Luxury
Let's get into it.
By Emily Dawes
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The Eternal It Bags: 14 Luxury Handbags That Are Certified Icons
It's in the bag.
By Remy Farrell
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VB, Dakota and Gigi Just Wore the Classy Shoe Trend That’s All Over Zara and Mango
They're onto something.
By Natalie Munro
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7 Minimalist Spring Outfits I'm Definitely Going to Copy
So easy but effective.
By Emily Dawes
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I'm Convinced That This H&M Skirt Will Be My Most Worn Staple This Spring
It's already flying off of shelves.
By Eliza Huber
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I Always Turn to COS for Designer-Looking Wardrobe Staples—16 New-In Pieces I'm Loving for Spring
Sponsor Content Created With COS
By Humaa Hussain
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I Have the Sudden Urge to Wear Dresses Again, Specifically With This Anti-Trend Boot
So many possibilities.
By Natalie Munro
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7 Anti-Trend Outfits People in London, Paris and Stockholm Are Wearing Right Now
Timeless looks for every occasion.
By Maxine Eggenberger
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I'm in the Mood for Something New Yet Timeless—These COS and Arket Buys Are It
Affordable classics incoming.
By Emma Gold
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Wide-Leg Jeans Have Officially Replaced My Skinnies—7 Outfits I Want to Try
Spring, I'm ready for you.
By Anna LaPlaca
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4 Easy-to-Copy Spring Outfits I'm Wearing on Rotation This Weekend
Your Friday-Monday looks, sorted.
By Jess Kelham-Hohler
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The 9 Most Expensive-Looking Pieces on the High Street This Week
The best affordable buys, according to a fashion editor.
By Emily Dawes
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The 9 Zara Buys Everyone Wants Right Now
This month's best sellers.
By Emily Dawes
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The 15 Best Cream Bronzers to Help You Achieve the Perfect Summer Glow
Fake it till you make it.
By Mollie Burdell
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Lily-Rose Depp Wore a Radical Shorts and Heels Outfit That Screams SJP Circa 2004
I didn't think I'd love this as much as I do.
By Natalie Munro
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TikTok's Best Dressed Share Everything on Their New-Season Wish Lists
You're going to want to see these.
By Remy Farrell
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I'm a Stylist—This "Overlooked" Basic Is Instrumental In Making Your Outfits Look Chic
An essential in my eyes.
By Emma Spedding
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9 Easy Yet Smart Outfit Formulas I Always Come Back to in April
Fingers crossed for dry days.
By Maxine Eggenberger
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I'm Not a Shoe Person, But These 5 Styles Go With Everything I Own
Style meets comfort meets versatility.
By Florrie Alexander
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Classic, Elegant and Incredibly Chic—This French Handbag Brand Will Never Go Out of Style
Oui, oui!
By Jess Kelham-Hohler
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I've Just Been to Paris—6 Spring Dress Trends I Saw French Women Wearing
Come on sun!
By Maxine Eggenberger
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Sandal Season Is Almost Here, and This “Dated” Style Is Set to Make a Big Comeback
Now they're at the top of my wish list.
By Natalie Munro