Mascara
Mascara to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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Every Editor I Know Raves About This Brand's Range of Under-£15 Mascaras, so I Put Them to the Test
My honest thoughts.
By Grace Day
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These 18 Mascaras Are All Under £15 and Are Genuinely Amazing
Level up your lashes.
By Keeks Reid
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5 Makeup Tips to Know If You're Trying to Disguise Tired Eyes
Simple but effective.
By Shannon Lawlor
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Sensitive Eyes? These 9 Mascaras Will Give You Full Lashes And No Irritation
The experts weigh in.
By Mica Ricketts
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Next in Beauty Awards 2023: The Winning Makeup Products
The best in beauty.
By Eleanor Vousden
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I Just Tried a Full Face of Charlotte Tilbury—These Products Are Worth Buying
Level up your makeup.
By Eleanor Vousden
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Beauty Insiders Can't Stop Talking About Benefit's New Mascara
And you get an exclusive 30% off.
By Florrie Alexander
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Everyone Is Searching for This Exact Makeup Look Right Now, and It's So Timeless
And wearable, too.
By Eleanor Vousden
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We Just Tested This TikTok-Approved Mascara Trend—Here's Our Verdict
It's so underrated.
By Grace Day
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I Just Tried a Full Face of Zara Beauty—Here Are My Honest Thoughts
Zara saves the day once again.
By Mollie Burdell
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Of the 40+ Mascaras I've Tried, These Are the 15 I'd Recommend
The best of the bunch.
By Eleanor Vousden
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I'm a Beauty Editor, and I Love Boots—This Is What I Always Buy There
The affordable beauty products I swear by.
By Mica Ricketts
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10 Affordable Makeup Brands That Are as Good as Their Expensive Counterparts
A beauty editor's favourites.
By Grace Day
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I've Been Waiting Years for This Mascara—It's Best for Natural-Looking Lashes
It's the ultimate all-in-one.
By Shannon Lawlor
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If It's Full Lashes You're After, These 11 Mascaras Are Worth Your Attention
We're talking mega volume.
By Shannon Lawlor
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10 Super-Effective Curling Mascaras If Your Lashes Are Stick-Straight
These formulas won't fall flat.
By Erin Jahns
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I've Used the Same Mascara for 10 Years—Could This New Formula Tempt Me Away?
Skincare-infused makeup lovers, this one's for you.
By Maxine Eggenberger
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These 12 Mascaras Actually Make Short Lashes Look Longer
Trust me—I've tried them all.
By Vanese Maddix
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I've Tried So Many Waterproof Mascaras, But These 15 Are the Best
Ready for any weather.
By Keeks Reid
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I'm Done With Overhyped Beauty Products and Can Personally Vouch For These 19
Tested and approved by me.
By Kristen Nichols
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10 Products I Used in My Teens That I Still Swear By at 31
Plus some that are staying in the past.
By Mica Ricketts
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I Try Tonnes of New Launches, But This £10 Mascara Is Set to Make History
Brace yourself for these results.
By Shannon Lawlor
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I Just Tried the New Victoria Beckham Mascara—These Are My Honest Thoughts
Has VB delivered?
By Mica Ricketts
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This Best-Selling Mascara Is 49 Years Old and Is Still One of the Best
Here's why.
By Giselle La Pompe-Moore
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Byredo Makeup Is Finally Here, and It's Just as Beautiful as I'd Hoped
There's something for everyone.
By Shannon Lawlor
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I'm Convinced This Is Going to Be Autumn's Biggest Beauty Trend
And I'm not the only one.
By Maxine Eggenberger
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There Are So Many New Mascaras Out Right Now—These Are the Ones Worth Your Time
Because who doesn’t want great lashes?
By Shannon Lawlor
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Pat McGrath Labs Debuted the Buzziest Mascara of 2020—See Our Before-and-Afters
Our honest reviews just inside.
By Erin Jahns
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This £12 Mascara Is One of the Best I've Tried, and Celebs Love It Too
It rivals those three times its price.
By Shannon Lawlor
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VB's Go-To Brow Artist Has Launched a Mascara, and I Was One of the First Try It
It means business.
By Shannon Lawlor