basics

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I've Been a Stylist for 10 Years, and I Swear By H&M's Affordable Cashmere
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They're Here—the Most Stylish Cashmere Jumpers for Every Budget
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I've Just Figured Out How to Build The Row's Capsule Wardrobe on an H&M Budget
Thank me later.
I'm an Editor Who Loves to Be Cosy—10 Chic Pyjama Brands I Always Recommend
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H&M Has Up to 60% This Cyber Monday—13 Pieces That Are Bound to Sell Out
Smart purchases ahead.
The Complete Capsule: Our List of the Best Basics Money Can Buy
The ultimate guide.
How to Build a Capsule Wardrobe That Will Last a Lifetime
Invest now and keep forever.
24 Expensive-Looking H&M Basics That Get Our Editors' Stamp of Approval
You're welcome.
I Want to Look Richer Than I Am—9 Ways to Dress the Part
It's all about the details.
I've Looked Everywhere: These 15 Elevated-but-Cosy Jumpers Are Just Perfect
Cold-snap, we're ready.