Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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The Bag on Every Fashion Person’s 2024 Wish List Just Came Back in Stock
My dream investment piece.
By Emily Dawes
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Bring on the Compliments—24 Dresses That Are Easy, Chic and Perfect for Summer
It's hard to pick a favourite.
By Poppy Nash
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I Want to Look Richer Than I Am—9 Ways to Dress the Part
It's all about the details.
By Poppy Nash
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Are You a COS Obsessive? Then You Need to See These 8 Other Minimalist Brands
Time to take note.
By Hannah Almassi
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The 9 Most Expensive-Looking Pieces on the High Street This Week
The best affordable buys, according to a fashion editor.
By Emily Dawes
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I've Just Been to Paris—6 Summer Dress Trends I Saw French Women Already Wearing
Come on sun!
By Maxine Eggenberger
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7 Easy Jeans Outfits You'll Find Chic Women Across Europe Wearing This Summer
Fail-safe combos incoming.
By Remy Farrell
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5 Chic and Classy Flat-Shoe Trends Celebrities Have All But Ditched Their Heels For
As comfortable as they are polished.
By Natalie Munro
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Victoria Beckham Just Designed a Collection for Mango—15 Pieces I'm Sold On
*Adds to basket*
By Natalie Munro
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Sorry, Heels—These 5 Pretty Flat-Shoe Trends Are Doing It for Me
So chic.
By Maxine Eggenberger
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The 9 Zara Buys Everyone Wants Right Now
This month's best sellers.
By Emily Dawes
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J.Lo and Hailey Bieber Are Both Backing This "Risky" Swimwear Trend
That reminds me—I need to buy dental floss.
By Maxine Eggenberger
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These Classic Sandals Always Look Expensive, No Matter How Much You Spend
So versatile.
By Maxine Eggenberger
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Trust Me: These 6 Sandal Styles Will See You Through the Entire Summer
Call off the search.
By Maxine Eggenberger
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I've Got Expensive Taste, But This £7 Tank Top Is My Most-Worn Wardrobe Staple
It has so many five-star reviews.
By Emily Dawes
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8 Scandi Fashion Brands You'll Want in Your Wardrobe
Take note of these cool names.
By Remy Farrell
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The Stats Don't Lie—These Are the 11 Most Classic Designer Handbag Brands of Our Generation
Immortal appeal.
By Maxine Eggenberger
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20 Timeless Items That You'll Never Regret Owning in Your 30s
Thirty, flirty and thriving.
By Remy Farrell
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5 Simple Yet Chic 10-Minute Outfits That Will See Me Through 2024
Easy never looked so good.
By Jess Kelham-Hohler
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I've Been a Stylist for 20 Years—These Are the Key Buys on My Spring 2024 Wish List
Listen to the experts.
By Emily Dawes
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The 8 Best Shoes to Wear With Linen Trousers, Hands Down
Flawless pairings.
By Maxine Eggenberger
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Slim-Fit Trousers Are Back—Here Are the 3 Shoes That Work Best With Them
Like it or not…
By Hannah Almassi
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7 Chic, Low-Effort Outfits That Centre Around Basic Vest Tops
Anyone can wear them.
By Maxine Eggenberger
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This Is the Most Versatile Dress on the High Street—4 Ways I'm Wearing It This Spring
From weddings to shopping trips.
By Florrie Alexander
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5 Throw-On Shoes London Fashion People Are Exclusively Wearing With Skirts
Click for proof.
By Florrie Alexander
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Victoria Beckham and Rosie HW Just Twinned in Pretty "Naked" Dresses at the Same Party
Seeing double.
By Natalie Munro
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I'm 32—This Is the Summer Trend I'm Buying From M&S, Arket and H&M
Chic.
By Emily Dawes
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Everyone's Talking About Gucci Ancora, But What Actually Is It?
Let me tell you.
By Natalie Munro
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It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss
A fashion editor's favourites.
By Remy Farrell
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I’m an Editor Who Loves Athleisure—21 Pieces Making Up My Spring Weekend Outfits
Sponsor Content Created With lululemon.
By Humaa Hussain