The Next Big Swimsuit Trend You're About to See All Over Instagram

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(Image credit: @kristenmarienichols)

As one of Who What Wear’s L.A. editors, I’m always on the lookout for new swimsuit trends. After all, the Pacific is in our backyard, so there’s a reason to keep up with everything new when it comes to swimsuits. So when I recently discovered “scrunchie” swimsuits, I decided it was time to share them with everyone.

I’ll tie this back to a meeting I had with Guia Cleps of Reina Olga. She visited L.A. and showed me her recent collection, and I was immediately smitten. The “scrunch” swimsuit, designed as a one-size-fits-most style, grabbed me, and I couldn’t wait to try it for myself. So when a particularly amazing spell of California weather hit the coast, I took the opportunity to wear it. And let me tell you, I’m a huge fan. Reina Olga’s particular style weighs heavily on ’80s silhouettes and fun pastel colours (of which, I am a huge fan). But I’m on board with the trend overall. Whether it’s bunchy styles like the one-piece I tried or retro smocked bikinis like the ones I’ve been seeing everywhere, I’m placing my bets that this will be the big swimsuit trend for summer. Ahead shop my favourite versions.

See how I'm wearing the trend

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(Image credit: @kristenmarienichols)

I decided to give the swimsuit trend a try, wearing Reina Olga’s scrunch swimsuit.

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(Image credit: @kristenmarienichols)

And my verdict? I’m very on board with “scrunchie” swimsuits. I have a feeling I’ll be adding more to my summer wardrobe next month.

Shop more styles here

I guess it won’t be too hard to guess which swimsuit I’ll be wearing this summer.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.