It might not be widely advertised, but making jeans is actually a very taxing process on the environment. In fact, Greenpeace reports that the average pair of jeans “takes 7000 litres of water to produce.” To put that into perspective, if the average person drinks three litres of water per day, one pair of jeans is equivalent to a person’s water intake over 2333 days.
Thankfully, there are plenty of denim brands around that are working to combat this problem and attempting to produce jeans more sustainably. Whether it is by recycling water, repurposing old fabrics, or using certified organic cotton, several brands are putting the environment at the forefront.
Additionally, there are brands that are manufacturing denim right here in London, which is a great way to reduce carbon emissions, and also labels that are empowering vulnerable people through employment. So from Outland Denim to E.L.V. Denim and Boyish Jeans, here are just a few of the brands that are working to make the denim industry more sustainable.