The Brands Working Hard to Make Your Jeans More Sustainable

Photo:

@camillecharriere

E.L.V. Denim produces jeans by repurposing discarded denim sourced from vintage warehouses around the UK. The brand transforms old jeans into new pairs, thereby creating a zero-waste brand, not to mention the entire process takes place right here in East London. 

Photo:

@caitlinmiyako

Not only are Boyish Jeans created using one-third the amount of water regular jeans use, but the brand also recycles all of its water to minimise waste. Additionally, the label recycles all of its cutting waste, either using it to create new fabrics or recycling it for industrial use. 

Photo:

@bubblyaquarius

French-girl favourite Sézane completely overhauled its denim offering this year. Altering its previous production process entirely, Sézane’s new denim contains 83% fewer chemicals and uses two times less water than before. Additionally, each pair of Sézane jeans is now made from 100% Global Organic Textile Standard certified organic cotton or green, synthetic alternatives. 

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Getty

Counting Meghan Markle as a fan, Australian brand Outland Denim has had ethical and sustainable practices built into its ethos from the very beginning. The brand aims to provide employment for vulnerable people of varying backgrounds and also has sustainable practices in place in order to cut down waste. Outland Denim chooses to manufacture its products in organic cotton, which uses 91% less blue water than traditional cotton. 

Photo:

@meganellaby

Each pair of jeans on M.i.h's website has a dropdown link that references sustainability. It outlines whether the cotton has come from a sustainable source and the denim has been washed using water-reducing technology. Alongside its sustainability manifesto, this is just one way the brand is aiming to be more sustainable. 

Photo:

@whitestuffuk

British label White Stuff has recently partnered with one of the cleanest denim factories in the world to produce a new range of sustainable denim. Each pair of jeans made only uses 0.4 litres of water due to the fact the factory recycles 98% of its water. 

Photo:

@caitlinmiyako

Everlane is another brand that works with one of the world's most sustainable factories. Like White Stuff above, a range of Everlane jeans is produced using 98% recycled water in a factory, which air-dries its denim to reduce carbon emissions. 

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People Tree

People Tree has had sustainability as a part of its ethos from the beginning. Its denim is made from Organic Certified Cotton which uses 87.2% less water to produce than conventional cotton.