Sustainable fashion can be confusing. Is it vegan? Ethically produced? Environmentally friendly? Fair-trade? Is it a catch-all term for anything that relates to fashion that isn't fast? The short answer is that it can be all those things. The long answer is that it's much more complicated than that. Sustainable fashion pertains to the sourcing, production and distribution of the garment.
The life span of a piece of clothing must be looked at from start to finish. It means understanding that organic cotton is better than regular cotton, as it doesn't use pesticides or harmful chemicals that are bad for the skin. Also, manmade fabrics (such as polyester) are damaging to the environment, as they're often made from plastic and are nonbiodegradable. While leather can be eco-friendly, it can still impact the environment due to the chemicals used to finish it.
Then there's the production: Are the clothes being made in an environment that's safe for workers? For example, some synthetic dyes can be toxic to people using them during the manufacturing process and can cause health problems. Adding to this, another good question to ask is if the workers are paid fairly and correctly. Then, once made, how far is the garment travelling? What kind of carbon footprint in the brand creating?
All of these questions are vital if you want to know if a brand adheres to sustainable practices. Thankfully, there are many organisations dedicated to defining exactly what sustainable fashion is and moreover, which brands are doing it correctly. From the likes of Love Not Landfill to the Environmental Working Group, you can research how to be more sustainable with your clothing and discover fashion labels and designers that are doing a good job already.
But why does it matter? The main reason, of course, is that global warming is a real concern—and the textile industry is one of the most polluting factors. However, brands are waking up to this, and things are starting to change. Just last month, Net-a-Porter launched its Net Sustain initiative, a section on the site showcasing more sustainable brands. But there are many other labels doing great work when it comes to sustainability and already being worn by fashion editors.
Ready to find out what they are? Keep scrolling to find out more and shop our edit.
Stella McCartney's eponymous label has been going since 2001. She has an eye for sharp tailoring and quality pieces that often transcend seasons. She's famously vegetarian and doesn't use leather in her collections. In terms of sustainability, she uses organic cotton, forest-friendly fibres, recycled polyester and regenerated cashmere.
These vegan sneakers have made waves in the fashion industry this year. It seems like not a day goes by without one of the Who What Wear team spotting someone IRL wearing them. The trainer's soles are all made from wild Amazonian rubber harvested without the use of deforestation.
Amid the bold prints and luxury holiday dresses, there lies a fantastic sustainable brand. Mara Hoffman is dedicated to making sure her brand is eco-conscious by using Tencel, organic cotton and Japanese cotton. The designer also constantly evaluates the processes and production of her garments and wants to improve and extend each garment's life. It's worth having a look on the site to check out the brand's commitment to sustainability.
Mother of Pearl
Always a hit at London Fashion Week, if you're into clashing prints, this one's for you. The UK-based brand often uses organic fibres such as organic wool and cotton as well as Tencel for its collections.
Although this brand is designed and manufactured in New Zealand, Maggie Marilyn uses organic cotton and wool and recycled polyester. This dress, which the Who What Wear team love, is made from ethically produced silk.
All the bags by this brand are created in the Philippines by skilled artisans using locally sourced straw. As a result, the manual production process results in lower energy consumption, making this a more sustainable brand.
Produced by artisans in South America, Nannacay bags are handwoven bags using chemical-free materials. But that's not all—this brand is a social project that helps artisans showcase their heritage. The name Nannacay means "sisterhood of women," and since 2014, the brand has built up a network of 200 creative women across Peru, Ecuador and Brazil.
There are so many boxes Ninety Percent ticks when it comes to sustainability. First up, the materials featured in the collections are often organic cotton or Tencel. However, when the brand uses a material that isn't as sustainable, it always researches new ways to produce it next time around. Next up, Ninety Percent makes sure garments are produced in quality facilities. Finally, the brand has made a commitment to give "90% of our distributed profits between charitable causes and those who make our collection happen." As for the fashion? This brand makes excellent quality basics. Need we say more?
Other than the fact these bags will look chic with any outfit, Kairi is a sustainable brand that uses vegetable leather made natural chrome-free eco dyes. In addition, all the bags are handcrafted, designed and produced in London.
Constantly hunting out new and sustainable ways to make garments, Tretorn is best known for its classic white-and-green sneakers. The Swedish brand now makes these trainers in 100% locally sourced canvas and 50% natural, locally sourced rubber.
House of Sunny
UK-based House of Sunny is a sustainable brand that makes cool classics with a twist, such as white trousers or cotton dresses. And if you're wondering about its fashion credentials, it's even stocked by Lisa Says Gah—every fashion insider's go-to for new labels you need to know.
Designed and made in London using 100% organic cotton, this dress, in particular, is one of our favourites from Alice Early. But this isn't the only garment that's sustainable—the whole brand is dedicated to reducing its impact on the environment.
One of the first major sustainable brands to hit the mainstream was Reformation. The label is dedicated to reducing waste, water and energy footprints, as well as making incredibly cute dresses. This brand is ideal for brides who are keen to find the ideal sustainable wedding dress. Created in Los Angeles, this brand even lets you meet the people who make your clothes the first Friday of every month at its factory.
While Gabriela Hearst is definitely one of the more expensive brands on this list, it's important to recognise that just because something is sustainable doesn't mean it can't be luxury. The brand is dedicated to reducing its usage of plastic and is now working with a startup company TIPA to ensure that its garments aren't wrapped in plastic. It will be the first company to have all of its plastic packaging using TIPA's plastic solutions, which are biodegradable.
Since 1991, People Tree has been one of the leading brands for sustainable and fair-trade fashion. Every product is made to the highest environmental and ethical standards. This is the place to find affordable pieces you'll wear every day.
Launched in 2014, this brand produces pieces with clean lines, block colours and bold prints. The designers, Ryan Lobo and Ramon Martin, behind the brand ensure they choose sustainable fabrics as well as looking at their production processes to ensure minimal impact on the environment. Plus, the people making their clothes are well-paid.