I'm a sucker for beautiful product packaging. Despite there being plenty of truth in the old adage of not judging a book by its cover, I have to admit that I regularly do. Which is why, when a certain face mask started cropping up all over my Instagram feed last year, it was most definitely the chic tube that caught my eye. When I heard that celebs like Jessica Alba and Kim KW swore by it, along with a host of A-list makeup artists? Well, that was just the icing on the cake. Heck, even a jet-lagged Jeff Goldblum has given this skincare product a whirl.
What is the £42 face mask that has been making waves amongst industry insiders, cool girls and A-listers alike?
Drumroll, please… it's the Summer Fridays Jet Lag Mask. Jessica Alba took to Instagram Stories to give the hydrating face mask a go—leaving it on for 10 minutes before wiping clean. Alba was so impressed that she tagged in brand co-founder Marianna Hewitt to congratulate her on the product, declaring "it feels great on the skin."
And, it turns out, it isn't just Alba who is a fan—Kim Kardashian West is too. "We sent Kim Kardashian the mask and she organically showed it which was so kind of her," co-founder Hewitt told the Evening Standard.
Jen Atkin, hair stylist to celebs like Chrissy Teigen and Hailey Bieber, has also shared her love for Summer Fridays with NET-A-PORTER. "If I'm tired, I get puffy eyes so I use Marianna Hewitt’s Summer Fridays Jet Lag Mask, which is incredible," Atkin explained.
But what exactly is it about this face mask that makes it just so special? As the name suggests, this is a treatment to reach for when you're feeling tired, stressed out or you've just stepped off a plane. Packed with brightening chestnut extract, powerful vitamin C, soothing green tea and pore-minimising niacinamide, Summer Fridays Jet Lag Mask manages to hydrate and plump skin to create a dewy complexion.
Apply it to clean, dry skin, leave it for 10 minutes, and then wipe off the excess—there's no need to rinse. Or, make like the brand's founders and use it as a super-hydrating primer or as an overnight face mask.
Keep scrolling to shop the mask that's all over Instagram as well as some other top treatments for glowing skin.
Unlike other sheet masks, this one is completely dry—meaning it's totally mess-free, which I can definitely get on board with. It's infused with vitamins, peptides and oils to impart a beautiful glow onto your skin in just 15 minutes. I don't know how it works, but it genuinely does.
If you thought that the first mask from Summer Fridays provided great skin in a bottle then this, in my opinion, might be a step further when it comes to the glow factor. It gently exfoliates dead skin to reveal a truly dreamy glow.