There might be plenty of truth in the old adage of not judging a book by its cover but I have to admit that I regularly do: especially when it comes to beauty products. Which is why, when a certain chic-looking face mask started cropping up all over my Instagram feed a few years back I was convinced that I'd love it before I'd even applied it to my face. Even today I'm hard-pressed to scroll through Instagram without spotting a tube of this on a fashion girl's bathroom shelf or peeking out of a makeup artist's backstage kit. So when I heard that celebs like Jessica Alba and Kim KW swear by it too? Well, that was just the icing on the cake. Heck, even a jet-lagged Jeff Goldblum has given this skincare product a whirl: it's that iconic.
So, what exactly is the £42 face mask that has been making waves amongst industry insiders, cool girls and A-listers alike?
Drumroll, please… it's the Summer Fridays Jet Lag Mask. Jessica Alba took to Instagram Stories to give the hydrating face mask a go—leaving it on for 10 minutes before wiping clean. Alba was so impressed that she tagged in brand co-founder Marianna Hewitt to congratulate her on the product, declaring "it feels great on the skin."
And, it turns out, it isn't just Alba who is a fan—Kim Kardashian West is too. "We sent Kim Kardashian the mask and she organically showed it which was so kind of her," co-founder Hewitt told the Evening Standard.
But what exactly is it about this face mask that makes it just so special? As the name suggests, this is a treatment to reach for when you're feeling tired, stressed out or you've just stepped off a plane. Packed with brightening chestnut extract, powerful vitamin C, soothing green tea and pore-minimising niacinamide, Summer Fridays Jet Lag Mask manages to hydrate and plump skin to create a dewy complexion.
Apply it to clean, dry skin, leave it for 10 minutes, and then wipe off the excess—there's no need to rinse. Or, make like the brand's founders and use it as a super-hydrating primer or as an overnight face mask.
Keep scrolling to shop the mask that's all over Instagram as well as some other top treatments for glowing skin.
A radiance-boosting blend of vitamins, antioxidants and exfoliating extracts.
Leave this mask on for 10 minutes and let the potent blend of glycolic and lactic acids remove dead skin cells and reveal radiant skin.
This gel-like Korean face mask has a bouncy texture that sinks into skin while you sleep and deeply hydrates your complexion. You'll wake to baby-soft, brighter skin come morning.
Unlike other sheet masks, this one is completely dry—meaning it's totally mess-free, which I can definitely get on board with. It's infused with vitamins, peptides and oils to impart a beautiful glow onto your skin in just 15 minutes. I don't know how it works, but it genuinely does.
If you thought that the first mask from Summer Fridays provided great skin in a bottle then this, in my opinion, might be a step further when it comes to the glow factor. It gently exfoliates dead skin to reveal a truly dreamy glow.
Coined as an 'instant facial' by the brand, this brightening formula illuminates even the most tired of complexions with exfoliating crushed cranberry seeds and energising turmeric.
This mask does what it says on the tube. It uses purifying kaolin clay and sea salt to draw out congestion then a cocktail of aloe vera and ginseng to perk up skin.
Containing the equivalent of an entire bottle of vitamin C serum in one sheet mask, it's no surprise that this treatment has seriously rejuvenating results.