The World's Best Shoppers Share What We Should Buy for Summer

If you read Who What Wear regularly, we’re pretty certain you love to shop. Some of us shop for fun, out of necessity, or as a hobby. And then there are shoppers so good at the task that they do it for a living. These women are always two steps ahead of the fashion curve, they know every brand under the sun (from the big fashion houses to emerging designers), and they’re on top of all the latest seasonal trends before everyone else.

So naturally we’re inclined to turn to them for guidance on the trending items to buy every season. Today, some of the world’s best shoppers are sharing what’s on their wish list for the summer season ahead— including the head buyers at Net-a-Porter, Moda Operandi and Matches. Scroll below to shop their must-haves.

Elizabeth von der Goltz: Global Buying Director, Net-a-Porter

summer-clothes-279481-1556135324517-main

(Image credit: Elizabeth von der Goltz)

Lisa Aiken: Fashion Director, Moda Operandi

summer-clothes-279674-1556819461565-main

(Image credit: Style Stalker)

Natalie Kingham: Fashion and Buying Director, Matchesfashion.com

summer-clothes-279481-1556129441090-main

(Image credit: Natalie Kingham)

Caroline Maguire: Fashion Director, Shopbop

summer-clothes-279481-1556134250517-main

(Image credit: Caroline Maguire)

Jessica Raiter: Fashion Director, 11 Honoré

summer-clothes-279481-1556143120091-main

(Image credit: Jessica Raiter)

Rebecca Brewer: Senior Buyer, FWRD.com

summer-clothes-279481-1556139053325-main

(Image credit: Rebecca Brewer)

Up next, the guide to the key trends for spring summer 2019.

Opening image: Getty

Judith Jones
Senior Fashion Market Editor

Judith Jones is the senior fashion market editor at Who What Wear who specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.