Miroslava Duma

Russian-born fashion phenomenon Miroslava Duma's stature is certifiably petite, but that doesn't stop her from making an outsized and unquestionably memorable statement with her celebrated personal style. As the founder of Buro 24/7, a lifestyle site with a heavy focus on style, and a former editor for the Russian edition of Harper's Bazaar, Duma's a front-row fixture at the major shows in every city. Her outfits are an eclectic mélange of colours, prints, and textures, always styled with unexpected accessories like neon brooches or a cat-face baseball cap, that give her look a playful flair. What we love most about this stylesetter is that you never know quite what to expect: one day might find her in a polished pantsuit paired with retro sunnies, while the next might find her in an adorable knit beanie and multicolored coat. It's easy to see why Duma's risk-taking aesthetic has made her such a favourite among street style photographers and the Who What Wear staff, which is why we're highlighting her as the subject of today's story! Keep reading to get details on some of her best outfits, and check out our exclusive Q&A as well.Outfit IDs
A quirky baseball cap and metallic shift offer a sporty-meets-sophisticated mix.
Ostward Helgason dress; Proenza Schouler hat.
Similar Essentials: Kate Spade New York Kerrigan Striped Dress ($298); YES Leather Brim Cap ($263) in Black.

Dress down a ladylike suit with a casual utilitarian-inspired jacket.
Lanvin suit; Zara jacket; Colette brooches; Chanel bag; Charlotte Olympia shoes; Shourouk bracelet.
Similar Essentials: Saloni Jackie Tweed Dress ($1496); Emanuel Ungaro Tweed And Twill Dress ($738); Blu Moon Silk Militant Jacket ($260); Rebecca Minkoff Mini MAC Bag ($195) in Navy.

Break up matchy-matchy separates with a colour-blocked coat.
Opening Ceremony hat, shirt, and skirt; Tatanaka jacket; Tom Binns necklace.
Similar Essentials: Coal Linette Beanie ($17) in Purple; Victoria's Secret Angora V-Neck Sweaterdress ($80) in Neon Purple; M Missoni Colour Block Coat ($899); BP. Neon Rhinestone Statement Necklace ($24).

Swap out your statement necklace for crisscrossing chain-strap purses and a flower brooch.
Chanel jacket, purses, and brooch; Stella McCartney shirt.
Similar Essentials: Sparkle & Fade Fuzzy Faux Leather Pocket Coat ($109); Tory Burch Ruffle Top ($125); Lanvin Pin ($453); Rebecca Minkoff Studded Mini Shoulder Bag ($295).

Show skin when it's least expected in a jumpsuit with a strappy back.
Custom-made Ulyana Sergeenko Couture jumpsuit.
Similar Essentials: Halston Heritage Halter Jumpsuit ($545); Blue Life V Neck Racer Back Jumper ($132).

Go for simple, streamlined, and sophisticated in a winter white pantsuit.
Ralph Lauren suit and bag; The Row sunglasses.
Similar Essentials: Jil Sander Blazer ($149) in White; Alice + Olivia Eric Pants ($254); Barton Perreira Bouvier Oversized Rounded Sunglasses ($395).

A short trapeze dress and chunky platforms give you legs for days.
Vika Gazinskaya dress; Prada bag; Christian Louboutin heels.
Similar Essentials: Jill Stuart Erin Dress ($678); Dorothy Perkins Black Half Moon Clutch ($17); Dolce Vita Baxter Platform Cork Heeled Sandals ($81).

Q&A with Miroslava Duma
Please describe your personal style in two sentences or less.
My style is very versatile. It is hard to describe as it changes day to day and is very much based on how or what I feel. If I had to describe it, I would say that I am fond of well-tailored and eclectic pieces with elegant, sometimes minimalistic, clean pieces, mixed in a creative way with funky accessories such as chunky heels, big necklaces, heavy scarves, and beanies. So if I'm describing my style in one word, I may say it's experimental. I try new trends because I work with it every day.

How does the city you live in inspire your day-to-day style?
I live in Moscow but I would not say that Moscow shapes most of my style. I am more inspired by the ones I love, my friends, people I work with, books, nature, feelings, and colours.

List some of your favourite current trends and why you appreciate them/how you are wearing them.
I love that feminine, soft, tender looks are back because I appreciate being a woman. I am also quite petite so I am very happy that platforms and chunky heels are in, as that allows me to add quite a few inches to my frame. I am a big fan of colours so I really appreciate that one can make a statement wearing bold colours.

Who are some of your style icons and why?
I would have to say that my likes are very diverse, from the legendary Coco Chanel to Grace Kelly, Jackie Kennedy, Tilda Swinton, Chloe Sevigny, Nancy Reagan, and Raisa Gorbachev.

Name one go-to piece in your closet and why.
My Chanel jackets. They are such versatile, classic, beautiful, and feminine pieces of clothing that I adore wearing on their own or adding to top off an outfit as an accessory.

What are some of your favourite places to shop?
In Moscow, I love Aizel and Tsum. In London, I love Dover Street Market, Sloane Street, and Bond Street. In Paris, I love Colette. In New York, I love Opening Ceremony, Barneys, and Bergdorf Goodman. I also love to shop for my baby boy at FAO Schwarz where I get lost in the endless toy department.

What are some of your fashion sites/blogs?
Over a year ago I launched a web-based project called Buro247.ru, which fortunately became very popular in Russia. It is a website that covers everything from fashion to news, politics, lifestyle, travel, the luxury market, and much more. We have 25 news feeds per day that keep changing constantly to keep our readers informed and interested. The website has been growing tremendously and we are now looking to expand into providing a variety of services. We already have a licensed version of Buro 24/7 in Eastern Europe in Croatia, and are about to launch a UK version of Buro247.com. In addition, we are expanding into Asia, the Middle East, and America. Please check us out and stay put for an English version to come out very soon.--Tiffany Tse

Images courtesy of Getty Images, Billy Farrell Agency, and Splash News.