Is This the End of as We Know It?

According to this Business of Fashion exclusive article, come fall, you can say goodbye to everything you know about and hello to Vogue-approved e-commerce from parent company Condé Nast. That’s right,, which launched in 2000 and was originally supposed to serve as a virtual Vogue, will now be transitioned into an online shopping destination. This change comes as a result of the recent growth and success of, which wasn’t launched until 2010.

So what does that mean for the runway coverage and news that fashion-lovers and industry insiders have grown to depend on love? It will soon live on Meanwhile, according to president Franck Zayan, will transition into “a lifestyle desination for commerce,” launching first in the UK this fall, followed by the US in early 2016. 

To read more on this massive change for Condé Nast, head on over to The Business of Fashion for the full scoop. Also, be sure to check out Who What Wear’s own e-commerce site, Mined for some editor-approved shopping!   

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