For the past few seasons, most cult buys seem to hail from smaller contemporary brands like Danse Lente, Wandler and Rixo, and as such these names have become powerful forces in the industry. The two things they all have in common are sharp price points and distinctive Instagram-friendly designs, which has proved a golden formula, turning them into big business for the likes of Net-a-Porter. If you find a thrill in trying to find the next Ganni or Réalisation, then prepare to be hooked to Studio B Fashion. The e-tailer's tagline is that it stocks "independent, new and niche brands," which includes Rixo, Violet and Wren and Gestuz, and will often house the items that have sold out elsewhere, as the store is still up-and-coming.