While there'll always be a place in our hearts for the ageless elegance of French-girl fashion, this season, we've developed a bit of a fashion crush on the Scandi set. Typified by their mastery of clashing prints and enviable layering abilities, influencers such as Marianne Theodorsen and Emili Sindlev are a constant source of outfit inspo, especially in the autumn months.
The same can certainly be said for Scandi fashion brands, such as Stine Goya, a label that has been on our minds over the last 12 months thanks to its playful yet practical approach to design. But there is one piece, in particular, that stood out to us this season: the brand's Maca floral dress, which has cropped up both at fashion week and on Instagram's most fashionable feeds.
Featuring panels of multicoloured floral print and a calf-grazing hemline, it might look like an intimidating fashion buy, but we'll let you in on a secret: It's actually just a throw-on-and-go dress in disguise. This is the sort of midi that looks just as good with trainers as it does with heeled knee-high boots, and it's one you can wear to both weekend brunch and winter weddings. It's exactly what we need to channel our inner Scandi It girl this October. Scroll down to see how the fashion crowd are wearing theirs, and shop similar styles.