The Definitive Guide to S/S 16's Coolest Campaigns (Yes, That's FKA Twigs)

The surefire way to decode the next season's style is to leaf through the ads that distill fashion's current vibe. You can, of course, do this via your favourite mag (you know, the first 30 pages of ads that non-fash folk raise eyebrows at and complain about), but we thought we'd make things more 2016 so the time-poor can whizz through the very best in an instant. You're very welcome.

P.S. Look out for Gigi Hadid posing for Versace looking the sexiest we've seen her to date. Ouch.

Scroll down to see the season, poised to perfection in the coolest ad campaigns…

Calvin Klein S/S 16:

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Calvin Klein

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Calvin Klein

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Calvin Klein

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Calvin Klein

Marc Jacobs S/S 16:

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Marc Jacobs

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Marc Jacobs

Kenzo S/S 16:

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Kenzo

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Kenzo

Moschino S/S 16:

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Moschino

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Moschino

Balmain S/S 16:

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Balmain

Shop Balmain's current collection.

Karen Millen S/S 16:

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Karen Millen

Gucci S/S 16:

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Gucci

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Gucci

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Gucci

Shop Gucci's current collection.

 

Saint Laurent S/S 16:

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Saint Laurent

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Saint Laurent

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Saint Laurent

Shop Saint Laurent's current collection. 

 

Versace S/S 16:

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Versace

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Versace

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Versace

Shop Versace's current collection.

 

Isabel Marant S/S 16:

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Isabel Marant

Shop Isabel Marant's current collection.

 

Dolce & Gabbana S/S 16:

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Dolce & Gabbana

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Dolce & Gabbana

Shop Dolce & Gabbana's current collection now.

 

Blumarine S/S 16:

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Blumarine

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Blumarine

Shop Blumarine's current collection.

 

Prada S/S 16:

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Prada

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Prada

Shop Prada's current collection.

 

Valentino S/S 16:

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Valentino

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Valentino

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Valentino

Shop Valentino's current collection.

Burberry S/S 16:

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Burberry

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Burberry

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Burberry

Shop Burberry London's current collection.

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Vivienne Westwood

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Vivienne Westwood

 

Which campaign is your favourite? Let us know in the comments below!