The Definitive Guide to S/S 16's Coolest Campaigns (Yes, That's FKA Twigs)

The surefire way to decode the next season's style is to leaf through the ads that distill fashion's current vibe. You can, of course, do this via your favourite mag (you know, the first 30 pages of ads that non-fash folk raise eyebrows at and complain about), but we thought we'd make things more 2016 so the time-poor can whizz through the very best in an instant. You're very welcome.

P.S. Look out for Gigi Hadid posing for Versace looking the sexiest we've seen her to date. Ouch.

Scroll down to see the season, poised to perfection in the coolest ad campaigns…


Which campaign is your favourite? Let us know in the comments below!