Egypt Could Be the New Sweden for Up-and-Coming Fashion Brands

While the mercury might be plummeting in London, you can’t help but be transported to warmer climes when browsing Soraya Bakhtiar’s edit of Egyptian designers for Parisian boutique Maison Pyramide. After planning a trip to Cairo, Soraya took the opportunity to become acquainted with the local fashion talent in the capital, and in turn, offer up-and-coming brands a platform from which to address a global audience.

The result is an eclectic collection of labels, that range from Okhtein’s “go with everything” bags to elegant pieces from The King’s Mother. We spoke to Soraya to find out what she learnt from her visit and get the intel on the hot young things making their mark in the Egyptian market. Scroll down to see what she said and discover her favourite pieces.