At last night’s opening of Nasty Gal’s first brick-and-mortar in Los Angeles, we caught up with the brand's incredibly cool founder and CEO, Sophia Amoruso, to learn more about the store and her on-going success as a #GirlBoss. Amoruso worked hard to make the store, which sells a mix of vintage and Nasty Gal clothing, a fun place to shop, including features like a killer shoe selection, which Team Nasty Gal named The Shoe Salon, mirrors in every corner, bright furniture, and a dressing room with one-way mirrors as the centrepiece. So what does it take to earn yourself a central retail spot on Melrose Avenue? Continue reading for five career-advancing tips from the #GirlBoss herself.
1. Stay true to yourself.
For Amoruso, the key to succeeding is to always follow your gut and trust yourself. “Sometimes things match up and sometimes they don’t, and you learn along the way.”
2. Filter the advice you’re given.
“It’s important to take advice but not all of the advice. It’s good to learn from other people’s mistakes, but you have to learn from your own too,” she says.
3. Avoid the obvious path.
Looking beyond an obvious career path will open your eyes to other opporutnities, and eventually land you a position you’re truly meant for. According to Amoruso, “those things happen for a reason.”
4. Ask for feedback from your team.
“My company grew so fast that I never really had to learn how to manage anybody because the people reporting to me were C-level executives and I used to say that proudly, but I’ve learned the hard way that that’s not the case. It’s not about cracking the whip,” she explains. Everyone needs to be guided and everybody needs feedback.
5. Dress the part.
Amoruso’s jokes that her go-to outfit for work used to be high-waisted pants, but explains, “The longer you sit in high-waisted pants, the more you realise eating is really uncomfortable.” She now opts for something she’s comfortable wearing to meetings but adds, “If I’m meeting an employee for the first time, on some level I feel I have to live up to whatever a fashion company CEO looks like, so I always try a little.”
Keep scrolling for a peek inside the store and shop Amoruso’s favourite item on Nasty Gal at the end.
Nasty Gal After Party Vintage Dream On Maxi Dress ($158)
This beautiful dress from the label’s vintage collection After Party wins the spot as the CEO’s favourite item in the store (and online) right now. Each item made from the After Party line is hand-cut from vintage fabrics and redesigned to create fresh silhouettes.
Where would YOU like to see the next Nasty Gal store open? Let us know in the comments below!