In 2018, fashion influencers are as likely to make you want to buy a pink velvet sofa as they are a new pair of shoes, as at-home outfit-of-the-day shots have become the new street style pictures. Soho House has been the unofficial second home of the fashion crowd since it opened, and now you can give your own home the Soho House treatment thanks to the stylish interiors collections from Soho Home.
From the mugs at Soho Farmhouse to the striped sun loungers at Shoreditch House, the Soho House interiors couldn't be more Instagrammable. In fact, before the homewares collections came to be, members kept asking founder Nick Jones where they could buy everything in sight, from the cinema chairs to the bedding.
Because each Soho House location has its own aesthetic and signature features, the collections are appropriately divided into Houses. For instance, their Miami Beach House collection is perfect for statement outdoor furniture and vibrant prints, while their Soho Farmhouse collection is perfect for crockery and vintage-inspired leather sofas.
Certain items in the collections are instantly recognisable as Soho House classics, such as the fluffy hooded dressing gowns, the striped beach towels, the sheepskin rugs, the crystal glasses and velvet upholstery. Whether you're looking to make little touches or give your house a complete overhaul, the below items will make you feel like you're staying in a hotel every single night. And what is as fabulous as that?
Keep scrolling to shop the Soho Home products that the fashion crowd loves.
If you have seen any pictures of Soho House on Instagram, then you will certainly have seen the fluffy dressing gowns. You'll find these hooded robes hanging in the bathrooms of every Soho House—and now in the homes of many of the fashion set. This fluffy robe is available in slate grey as well as white and camel. Trust us: When you try this on, you won't ever want to get dressed again.
If you look on the #SohoHouse hashtag, the one thing you see the most is pictures of the pools surrounded by striped sun loungers and towels. Each house has its own colour for stripes: Babington House has a mossy green, White City has pink, Shoreditch House has red, Istanbul mustard and Malibu grey.
It's not just wooden and bamboo handbags we're craving this season. This petal-shaped chair is one of the coolest things you can add to your home this summer. It's from the Soho Beach House in Miami but can also work indoors.