11 Pieces to Make Your Home Look Like the Ones You See on Instagram

In 2018, fashion influencers are as likely to make you want to buy a pink velvet sofa as they are a new pair of shoes, as at-home outfit-of-the-day shots have become the new street style pictures. Soho House has been the unofficial second home of the fashion crowd since it opened, and now you can give your own home the Soho House treatment thanks to the stylish interiors collections from Soho Home

From the mugs at Soho Farmhouse to the striped sun loungers at Shoreditch House, the Soho House interiors couldn't be more Instagrammable. In fact, before the homewares collections came to be, members kept asking founder Nick Jones where they could buy everything in sight, from the cinema chairs to the bedding.

Because each Soho House location has its own aesthetic and signature features, the collections are appropriately divided into Houses. For instance, their Miami Beach House collection is perfect for statement outdoor furniture and vibrant prints, while their Soho Farmhouse collection is perfect for crockery and vintage-inspired leather sofas.

Soho Home collection


Soho Home

Certain items in the collections are instantly recognisable as Soho House classics, such as the fluffy hooded dressing gowns, the striped beach towels, the sheepskin rugs, the crystal glasses and velvet upholstery. Whether you're looking to make little touches or give your house a complete overhaul, the below items will make you feel like you're staying in a hotel every single night. And what is as fabulous as that?

Soho Home bathrobe


Soho Home

Keep scrolling to shop the Soho Home products that the fashion crowd loves.

If you have seen any pictures of Soho House on Instagram, then you will certainly have seen the fluffy dressing gowns. You'll find these hooded robes hanging in the bathrooms of every Soho House—and now in the homes of many of the fashion set. This fluffy robe is available in slate grey as well as white and camel. Trust us: When you try this on, you won't ever want to get dressed again.

You can't talk about fashionable homeware without including a crystal champagne coupe, can you? These are used in every Soho House.

If you look on the #SohoHouse hashtag, the one thing you see the most is pictures of the pools surrounded by striped sun loungers and towels. Each house has its own colour for stripes: Babington House has a mossy green, White City has pink, Shoreditch House has red, Istanbul mustard and Malibu grey. 

A magical addition to any garden. 

You don't need a pool to buy one of the iconic sun loungers. They will look just as chic on a balcony or a terrace.

It's not just wooden and bamboo handbags we're craving this season. This petal-shaped chair is one of the coolest things you can add to your home this summer. It's from the Soho Beach House in Miami but can also work indoors.

If there's one interiors trend the fashion crowd has gotten behind, it's pink velvet. This dusty-rose cushion will add a 2018 update to any room.

This sheepskin rug makes the perfect backdrop for a shoefie.

As seen in the bedrooms at Soho House Barcelona, this lamp is the perfect addition to any room.

You'll find rich green sofas and armchairs in many fashionable houses, and this mohair chair, which is used in all of the screening rooms in the Houses, is perfect for a night in front of the screen.

This tea bag dish is not only a stylish kitchen accessory, but also works on your bedside table as the perfect holder for rings and other small items of jewellery.

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