Small But Mighty: 32 Pieces From the Coolest Independent Brands

Whether you're a shoe hoarder or a jacket fanatic, a dress lover or a bag obsessive, it's safe to say that there is an independent brand to cater to your wardrobe needs. Thanks to word of mouth and the power of social media, the ever-diversifying fashion industry is finally allowing niche labels to come to the fore. Big brands don't have a monopoly over the landscape, as many customers want to invest in original design and lesser-known styles.  

Small brands shopping edit



Sadly, many of these labels have been hit by the global pandemic, and as a publication, we're doing our very best to support the talent we love in any way possible. That's why we've dedicated our end-of-month shopping gallery to these independent brands. Honestly, we were spoilt for choice, and we wish we could include every brand we came across online (although, that would turn into a long article), but we managed to whittle it down to 33 new season–ready pieces.

Of course, we understand that many of you might be tightening the purse strings right now, but we would love for you to show your support by giving your favourite independent brand some airtime on social media, posting a nice comment on its feed or even just giving it a like—every little bit helps! But if you happen to be in need of a little fashion-based pick-me-up this month, scroll down to see the pieces we're loving this autumn. Enjoy!

Shop our independent-brands edit:

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