Even If You Have No Interest in Fashion Week, This Instagram Account Is Genius

You may think that the fashion industry doesn't have a sense of humour. Occasionally that statement would ring true—I've seen/probably been part of a meltdown over shoes not arriving for a really, really important shoot—but in general, fashion people are quite funny people. While we usually turn to sound designer Michel Gaubert during this chaotic time (his Instagram feed brings you right back down to the ground with a LOL-shaped thwack), another handle has popped up to bring levity to the serious fashion proceedings.


Around the Way Girl ❤️ #marcjacobs #hannegabyodiele #siduations

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Meet @Siduations. Set up only a week or so ago, founder and publicist Sidney Prawatyotin has been churning out cheekily photoshopped images that span from Eva Chen on the NYFW sidewalks (flanked by street photographers plus characters from Disney's Alice in Wonderland) to Marc Jacobs's hip-hop–inspired collection being lifted and planted into an old-school LL Cool J shoot. 


Unhappily Eva After ???? #streetpeeper #evachen #siduations

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The tongue-in-cheek account first put a halt to our scrolling when Caroline Issa regrammed the altered shot Siduations created of her outside the shows, but since then, Sidney has parodied Balenciaga's adoption of the Bernie Sanders campaign logo by putting Bernie into the high-brow clothes (this is getting meta), super-sizing already-giant platforms into even bigger giants that rampage through the streets of NYC, and gone all March of the Penguins on the monochromatic Thom Browne collection. 


CHRISTOPHER KANE, FW16 #tbt #christopherkane #siduations

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Basically, if you're looking for a little fashion silliness (once you're done swotting up on the latest trends, of course), then this is new your go-to. 

Next up, the hottest new-in buys this week, from Mango to Miu Miu.

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