Trust Me—Buy Any of These 25 New Things
The shopping part of my brain (left or right, maybe all) is going into overdrive. Autumn is my favourite season, and the slightest hint of rain during summer is enough to get all engines fired up and thinking about what's new. Lately, I've been thinking about what's cosier than a skimpy cotton dress and what's going to pep up my wardrobe for the following six months or so.
I'm not quite at the stage where I'm thinking about full winter coats (although this is technically the time of year they start to sell out), but I'm open to the idea of a new knit, a different trench or a pair of ankle boots, and the new-in drops from our favourite brands and retailers are providing me with a banquet of wish listing options.
From fresh designer pieces streaming in at Net a Porter, Browns Fashion, MyTheresa and Harvey Nichols to the hottest items hiding amongst the sales dregs at Topshop, ASOS and Arket, I've trawled everything to bring you an edit of the very best. Keep scrolling for the new-in August shopping picks I have my eye on.
Ever since last winter, I've been looking for the perfect scrumper (aka scarf-jumper).
I've been eyeing up Hayley's incredible knitwear for some time now.
This dress is supposedly "coming soon." If that could happen a little quicker, that'd be great. Thanks, Zara!
I wear gold hoops pretty much every day, so the collection can welcome another pair.
Neous is one of our favourite shoe brands, and its new sandals are TDF.
This ASOS dress is trending and probably not going to stay around for long.
Related: I Swear This High-Street Brand Is Serving Up the Best Dresses This Autumn
Miaou's denim fits really well around curves, and I'm feeling leopard print again.
This stretchy dress sold out a couple of times in the summer (in beige and black), and now it's back in bronze.
Square necks are where it's at. This jumper also comes in burgundy, and I'd like both, please.
We're feeling long pendant necklaces again. That '70s vibe is coming through for A/W 19.
I may not be brave enough to wear the matching hat, but how great is this dress?
The Row's cult sandals are now arriving in new shades, like this ultra-chic pale grey.
Layer over jeans, leather trousers, skirts and dresses. This is the versatile wardrobe item you never knew you needed.
Biodegradable and in the oval shape I'm really into rn? Count me in.
Next up, what's happening in the world of Instagram outfits.
Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.
Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.
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