What It Is That Makes a Sell-Out Item a Sell-Out Item

The old adage that people want what they can't have certainly applies to how we shopped in 2018. This year I have written more than 30 individual stories on impossible-to-find products. Whenever I use the words "sold out" or "waiting list" in a headline, more people click on it. It items now span far beyond handbags, however, this year printed midi dresses caused the most hype, along with hair clips, satin slip skirts and even a pair of printed tights.