In 2017, the most powerful players in the fashion industry weren't only major fashion houses. We also saw the rise of smaller up-and-coming labels with cult followings and waiting lists reminiscent of the queues for the Mulberry Alexa handbag. French brand Rouje, founded by street style star Jeanne Damas, has since acquired a massive following, with many of the brand's pieces selling out within hours on its website.
Selena Gomez has also bought into the Rouje hype this year, recently donning many of the brand's signature pieces. She's worn both the navy and the red printed Gabin dress, which has a wrap effectin the front and delicate white buttons on the left side. Other pieces she loves? The brand's spotted navy wrap blouse and a baby-blue button-front short-sleeve summer dress. Although all of these pieces (like most things Rouje) are now sold out, you can find out when items are restocked by following the brand on Instagram.