How to Shop

Like your best fashion friend, allow us to guide you through the trickiest parts of shopping: from navigating the big stores that feel overwhelming to nailing a new trend on a shoestring.

Top Stories

This Is Not a Drill: The Midseason Sales Have Started
We've just found the perfect printed midi.
5 ASOS Trends Everyone in Our Office Can't Stop Talking About
How an editor would navigate the site.
3 Editors Own This Topshop Dress—We Think It's Going to Be the Next Big Thing
So comfy too.
The 5 COS Items That Always Look Like They're Designer
Riche aesthetic, moderate budget.
The 9 Discount Shopping Sites Team Who What Wear Actually Use
Shop like a pro.
The 9 High-Street Brands You Probably Haven't Come Across Before
How many do you know?

Trending Stories

5 Cult Brands That Were All Over Copenhagen Fashion Week
So much Scandi cool to love.
I've Worked in Fashion for 11 Years—These Are the Brands I Always Wear
I'd feel lost without them.
22 Online Stores for Those Who Can't Bear Shopping IRL
Happy baskets.
I'm 5'1", Curvy and Just Tried on 65 Pairs of Trousers
I can't say it was the best experience of my life.
28 H&M Pieces That Look Way More Premium Than Their Price Tags
They're so damn good.
14 Shopping Mistakes That Always Make Us Cringe
Here's how to do it like an editor.
Kate Moss's Money-Saving Style Trick From the '90s Still Works Now
Here's how you can do it too.
The 10 Lesser-Known High-Street Brands I'm Shopping Instead of Zara Right Now
You've probably spotted some of them on Instagram.
Zara's Jazzy Sister Brand Is Basically Taking All of My Money
And I don't even mind.
What Our French Fashion Friends Do and Don't Shop for at Zara
Good advice for all of us.
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