How to Shop

Like your best fashion friend, allow us to guide you through the trickiest parts of shopping: from navigating the big stores that feel overwhelming to nailing a new trend on a shoestring.

Top Stories

The 8 Discount Shopping Sites Team Who What Wear Actually Use The 8 Discount Shopping Sites Team Who What Wear Actually Use
The 8 Discount Shopping Sites Team Who What Wear Actually Use
Shop like a pro.
35 Versatile Staples From the Midseason Sales 35 Versatile Staples From the Midseason Sales
35 Versatile Staples From the Midseason Sales
So many stylish staples.
I Asked the Experts—These Will Be 2021's Defining Interior Trends I Asked the Experts—These Will Be 2021's Defining Interior Trends
I Asked the Experts—These Will Be 2021's Defining Interior Trends
Eight homeware essentials.
Stylish Lights Can Be Hard to Find, But I Just Found 21 Gems Stylish Lights Can Be Hard to Find, But I Just Found 21 Gems
Stylish Lights Can Be Hard to Find, But I Just Found 21 Gems
You're welcome.
This Is the Secret Place Editors Go to Shop for Cult Items This Is the Secret Place Editors Go to Shop for Cult Items
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This Is the Secret Place Editors Go to Shop for Cult Items
Shh—keep it to yourselves.
How to Look Timeless on a Shoestring Budget How to Look Timeless on a Shoestring Budget
How to Look Timeless on a Shoestring Budget
Clever buying, not endless buying.

Trending Stories

I Wore Uniqlo for the Past 7 Days Straight and Felt Pretty Chic
It just might be my favourite high-street brand.
Trust Me—These Are the Black Friday Deals That Are Worth Knowing About
Our edit of the best offers.
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This Is One of Our Favourite Little-Known Outlets to Find Fashion for Less
You'll never guess where.
  • Sponsor Content Created With Evian
8 Simple Ways I Make My Wardrobe a Little More Circular
Your guide to shopping responsibly this season.
How to Decide If Something Is Really Worth Buying
To invest or not to invest? That's the question.
The Divine Secrets to Creating an Influencer-Worthy Picture Wall
So cool.
I've Found 53 New-In Pieces Just in Time for Payday
So much goodness, so little time.
The 19 Pieces We Can't Wait to Buy From H&M This Month
They're so damn good.
The 4 Golden Rules of Shopping ASOS Curve, According to Insiders
Get your hands on the best stuff.
I Moved to London With Only One Suitcase—Here's What Made the Cut
A highly curated list.