How to Shop

Like your best fashion friend, allow us to guide you through the trickiest parts of shopping: from navigating the big stores that feel overwhelming to nailing a new trend on a shoestring.

Top Stories

How to Look Timeless on a Shoestring Budget How to Look Timeless on a Shoestring Budget
How to Look Timeless on a Shoestring Budget
Clever buying, not endless buying.
I Wore Uniqlo for the Past 7 Days Straight and Felt Pretty Chic I Wore Uniqlo for the Past 7 Days Straight and Felt Pretty Chic
I Wore Uniqlo for the Past 7 Days Straight and Felt Pretty Chic
It just might be my favourite high-street brand.
These 9 Microtrends Are Going to Be Big News Next Year These 9 Microtrends Are Going to Be Big News Next Year
These 9 Microtrends Are Going to Be Big News Next Year
Take note right now.
I Just Found So Many Chic Homeware Buys From H&M, Zara Home and M&S I Just Found So Many Chic Homeware Buys From H&M, Zara Home and M&S
I Just Found So Many Chic Homeware Buys From H&M, Zara Home and M&S
Affordable updates, incoming.
Trust Me—These Are the Black Friday Deals That Are Worth Knowing About Trust Me—These Are the Black Friday Deals That Are Worth Knowing About
Trust Me—These Are the Black Friday Deals That Are Worth Knowing About
Our edit of the best offers.
39 of the Coolest French Fashion Brands Everyone Should Know 39 of the Coolest French Fashion Brands Everyone Should Know
39 of the Coolest French Fashion Brands Everyone Should Know
Très chic.

Trending Stories

The Lesser-Known High-Street Brands We're Championing This Year
The insider intel.
The 9 Discount Shopping Sites Team Who What Wear Actually Use
Shop like a pro.
  • Sponsor Content Created With eBay
This Is One of Our Favourite Little-Known Outlets to Find Fashion for Less
You'll never guess where.
  • Sponsor Content Created With Evian
8 Simple Ways I Make My Wardrobe a Little More Circular
Your guide to shopping responsibly this season.
The Entire Who What Wear Team Loves This Secret Zara-Owned Brand
It's taking all our money.
This Pattern Is Still Trending for Summer 2020
Here's how to wear it.
How to Decide If Something Is Really Worth Buying
To invest or not to invest? That's the question.
24 Versatile Staples From the Midseason Sales
So many stylish staples.
The Divine Secrets to Creating an Influencer-Worthy Picture Wall
So cool.
I've Found 53 New-In Pieces Just in Time for Payday
So much goodness, so little time.