How to Shop

Like your best fashion friend, allow us to guide you through the trickiest parts of shopping: from navigating the big stores that feel overwhelming to nailing a new trend on a shoestring.

Top Stories

Here's How to Make the Most of Black Friday Next Week
A civilised shopping experience is possible.
Every Item on My & Other Stories Wish List Just So Happens to Be Under £75
All the best bits.
The Only 21 Pieces You Need to See From H&M This Month
They're so damn good.
I Live in Paris, and This Is What I'm Buying for Autumn
Jump into my shopping list.
Zara Just Launched Knitwear So Luxurious I'm Going to Pretend It's Designer
Wrap me up, baby.
Behold: The Best Jumpers, Boots and Jackets From Topshop, COS and H&M
All of the most worthy pieces.

Trending Stories

Prediction: These 10 Coat Trends Will Be the First to Sell Out
Crazy to consider faux fur already? Not in our world.
I Just Popped Into Zara and Came Away With These 5 Items
Whoops.
4 Autumn Trends That Are Popping Off at H&M
New season = new lease of life.
Everyone Inside ASOS Is Trying to Get a Hold of These 4 Buys First
Hotcakes.
I Basically Spot New Trends for a Living—Here Are the 3 I'm Actually Buying Into
Keeping it concise.
Everyone on My Instagram Feed Is Buying Dresses From COS, and I Can See Why
Suddenly very good.
The 4 Golden Rules of Shopping ASOS Curve, According to Insiders
Get your hands on the best stuff.
The Ultimate Nice Top Is Trending, and I Can't Get Enough of It
For going "out" out.
More and More Fashion Girls Are Buying These Vintage Earrings
This editor is desperate to own a pair.
My 55-Year-Old Mum Says These Brands Make the Best Basics
And she knows her stuff.
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