How to Shop

Like your best fashion friend, allow us to guide you through the trickiest parts of shopping: from navigating the big stores that feel overwhelming to nailing a new trend on a shoestring.

Top Stories

20 H&M Pieces That Look Ultra-Expensive
Holy moly, these are good.
The 4 Golden Rules of Shopping ASOS Curve, According to the Experts
Four insiders give us important intel.
Forget Zara for a Second—We're Suddenly Shopping at THIS Store Again
It kind of took us by surprise.
Where I Bought the £26 Dress Everyone Compliments Me On
If you love Reformation, this is for you.
Suddenly Obsessed With the Comfy Clothes From This Scandi Store? Us Too
Bookmark it for playful (and affordable) essentials.
The 6 Best Designer Outlets in the UK for Fashion Lovers
We feel a shopping spree coming on.

Photo Galleries

4 Secret Items Our Fashion Friends Always Buy From New Look
Prediction: These 10 Coat Trends Will Be the First to Sell Out
Matinée, Princess or Collar: Picking the Right Necklace Length Changes an Outfit

More Stories

The 8 Zara Items Everyone Will Want to Buy This Month
This year's answer to the kimono.
The Biggest Lingerie Trends to Try This Summer
Yes, lingerie trends do exist.
It's Official: These Are the 24 Best Things to Buy at Topshop This Summer
So what if you want them all?
Apparently, This Is Like the Zara of France
And it just arrived in the UK.
The 57 Most Amazing Things Have Arrived in Time for Payday
It's going to be tough to make a decision here.
Summer Wardrobe Supercharge: 36 Pieces We're Totally Into Buying
You won't want to miss this.
Intrigued by Waist Training? Here's Everything You Need to Know
Including where to get one.
The Unknown Affordable Brands I'm Shopping Instead of Zara Right Now
Plus, our edit of their best new-in buys.
11 Pieces to Make Your Home Look Like the Ones You See on Instagram
Including little touches that will make a big difference.