How to Shop

Like your best fashion friend, allow us to guide you through the trickiest parts of shopping: from navigating the big stores that feel overwhelming to nailing a new trend on a shoestring.

Top Stories

I'm 5'1", Curvy and Just Tried on 65 Pairs of Trousers
I can't say it was the best experience of my life.
28 H&M Pieces That Look Way More Premium Than Their Price Tags
They're so damn good.
14 Shopping Mistakes That Always Make Us Cringe
Here's how to do it like an editor.
Kate Moss's Money-Saving Style Trick From the '90s Still Works Now
Here's how you can do it too.
5 Lesser-Known High Street Brands We'll Shop This Year
There's a few curveballs in there.
The 10 Lesser-Known High-Street Brands I'm Shopping Instead of Zara Right Now
You've probably spotted some of them on Instagram.

Trending Stories

35 High-Street Pieces That Are Destined for Cult Status
According to those who know.
Zara's Jazzy Sister Brand Is Basically Taking All of My Money
And I don't even mind.
What Our French Fashion Friends Do and Don't Shop for at Zara
Good advice for all of us.
The 4 Zara Items Everyone Will Want to Buy This Month
This year's answer to the kimono.
This Is How the Super Rich Tackle Christmas Shopping
What you can buy with a £100,000 budget.
I've Been Told These 5 Autumn Trends Are Selling Out at Topshop
When you see them, you'll know why.
The Official Dos and Don'ts of Cocktail Attire
Everything you need to know.
The One Piece That Will Make Your Winter Wardrobe Look More 2018
It's so cosy.
These 47 Must-Have Pieces Have Arrived in Time for Payday
We want them all.
Ignore Your Inbox—These Are the Best Black Friday Fashion Buys Out There
How to have a civilised shopping experience.
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