How to Shop

Like your best fashion friend, allow us to guide you through the trickiest parts of shopping: from navigating the big stores that feel overwhelming to nailing a new trend on a shoestring.

Top Stories

I've Found 25 New-In Pieces Just in Time for Payday I've Found 25 New-In Pieces Just in Time for Payday
I've Found 25 New-In Pieces Just in Time for Payday
So much goodness, so little time.
I've Figured Out How to Build The Row's Capsule Wardrobe on an H&M Budget I've Figured Out How to Build The Row's Capsule Wardrobe on an H&M Budget
I've Figured Out How to Build The Row's Capsule Wardrobe on an H&M Budget
Thank me later.
I’m Having a Wardrobe Refresh for 2022 and Keeping These Items I’m Having a Wardrobe Refresh for 2022 and Keeping These Items
I’m Having a Wardrobe Refresh for 2022 and Keeping These Items
Just the essentials.
40 Timeless Staples You'll Thank Yourself for Buying in the Midseason Sales 40 Timeless Staples You'll Thank Yourself for Buying in the Midseason Sales
40 Timeless Staples You'll Thank Yourself for Buying in the Midseason Sales
Here's what's in our baskets.
6 Fashion Habits I Had to Quit When I Moved to Paris 6 Fashion Habits I Had to Quit When I Moved to Paris
6 Fashion Habits I Had to Quit When I Moved to Paris
All for the better.
We Asked the Experts—These Are the Defining Interior Trends Right Now We Asked the Experts—These Are the Defining Interior Trends Right Now
We Asked the Experts—These Are the Defining Interior Trends Right Now
Eight homeware essentials.

Trending Stories

How to Wear Y2K as a 30-Year-Old Without Looking Like Your Teenage Self
It is possible. We promise.
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Our edit of the best offers.
The 8 Discount Shopping Sites Team Who What Wear Actually Uses
Shop like a pro.
I Love Zara, But These 8 Other Stores Are Just as Good
Sometimes you need something different.
Stylish Lights Can Be Hard to Find, But I Just Found 21 Gems
You're welcome.
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This Is the Secret Place Editors Go to Shop for Cult Items
Shh—keep it to yourselves.
How to Look Timeless on a Shoestring Budget
Clever buying, not endless buying.
I Wore Uniqlo for the Past 7 Days Straight and Felt Pretty Chic
It just might be my favourite high-street brand.
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This Is One of Our Favourite Little-Known Outlets to Find Fashion for Less
You'll never guess where.
  • Sponsor Content Created With Evian
8 Simple Ways I Make My Wardrobe a Little More Circular
Your guide to shopping responsibly this season.