How to Shop

Like your best fashion friend, allow us to guide you through the trickiest parts of shopping: from navigating the big stores that feel overwhelming to nailing a new trend on a shoestring.

Top Stories

We Predict These Will Be the Best Black Friday Fashion Buys Out There
How to have a civilised shopping experience.
Every Item on My & Other Stories Wish List Just So Happens to Be Under £75
All the best bits.
The 11 Lesser-Known High-Street Brands to Try If You're Maxed Out on Zara
Your secret new sources.
The Only 21 Pieces You Need to See From H&M This Month
They're so damn good.
I've Found 53 New-In Pieces Just in Time for Payday
All the autumnal vibes.
I Live in Paris, and This Is What I'm Buying for Autumn
Jump into my shopping list.

Trending Stories

Zara Just Launched Knitwear So Luxurious I'm Going to Pretend It's Designer
Wrap me up, baby.
Behold: The Best Jumpers, Boots and Jackets From Topshop, COS and H&M
All of the most worthy pieces.
Prediction: These 10 Coat Trends Will Be the First to Sell Out
Crazy to consider faux fur already? Not in our world.
I Just Popped Into Zara and Came Away With These 5 Items
Whoops.
The Kate Moss–Approved Way to Shop Sustainably
Here's how to do it.
39 of the Coolest French Fashion Brands Every Girl Should Know
Très chic.
How to Find the Best Stuff at Marks and Spencer, According to an Insider
Plus, our favourite pieces.
I Asked Over 2000 Women Where to Buy the Best White Shirts—They Rate These 16
Your definitive guide.
4 Autumn Trends That Are Popping Off at H&M
New season = new lease of life.
Everyone Inside ASOS Is Trying to Get a Hold of These 4 Buys First
Hotcakes.
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