The '80s revival in fashion isn't exactly news, but some trends, like oversized blazers and shoulder pads, have taken off more quickly than others. But asWWDconfirmed this morning, one of the most polarising '80s trends of all is about to hit the mainstream again three decades later: scrunchies.
Thanks to the always-directional Balenciaga, which included lambskin scrunchies in its Resort 18 collection, the trend is suddenly on every fashion follower's mind. According to WWD, they're "on the cusp of a full revival." Retailers like Urban Outfitters and Free People have quickly jumped on board with the retro hair accessory, and many others will undoubtedly follow. As WWD also pointed out, one brand that's on board with the trend (Comfort Objects) even cleverly renamed them "hair clouds," which we think has strong potential to catch on. Ready to welcome your favourite childhood accessory back into your life?
Keep scrolling to shop a few scrunchies we'd actually wear.