A Scandi Woman Walks Into H&M—This Is What She's Picking Up

This year, as the days starts to get colder and drizzlier, I'm determined to keep my spirits up by injecting a splash of colour and flush of texture into my winter capsule wardrobeWith this in mind, there was really only one group of fashion people I could look towards for chic, playful, vibrant winter styling inspiration, and that has to be the Scandi set. The birthplace of super-cool coveted womenswear brands Ganni, Stine Goya and Cecilie Bahnsen—all playful, eclectic and oh-so Scandi in their own ways—this particular fashion crowd is brimming with uplifting winter-dressing ideas. 

How to Shop at H&M Like a Scandi Woman



Championing the Scandinavian knack for combining the classic with the quirky, I've noticed that this manifests in fabulous tailoring, splashes of colour and a knack for layering. With that in mind, I'm looking out for chic knits, boxy cuts and playful details that can elevate my look, but that also feel timeless enough to last through next winter too, and beyond. Unsurprisingly, given that it's a Swedish high-street stalwart, H&M has plenty of this ground covered.

So, if you want to join me in attempting to channel that Scandi spirit this winter, read on to shop my edit of the H&M buys I think some of the region's chicest shoppers would notice first.


Cosy up in this tempting teddy coat.

Cashmere knits are all I'm interested in wearing during winter, and I know that people living in even colder countries (like the Scandi nations) won't disagree with me.

Wide-leg trousers are in every Scandi influencer's wardrobe.

A chic button-down is a staple for most of us, no matter what country we live in. Shop it in blue to inject a splash of colour.

Scandi women never appear to say no to a fun hair accessory.

The perfect oversized knit to bundle up in as the temperature drops.

A cute blouse that will style well with jeans and skirts alike.

This boxy dress will layer so well. We often see the Scandi street style set layering this kind of dress over trousers.

An oversized coat is a winterwear essential and this minimal, boxy version ticks all of the boxes.

These straight-leg leather trousers will fit right into my winter capsule wardrobe. Style them up with a silky top for a party-ready look, or dress down with an oversized knit.

The perfect party dress in this season's favourite shade. Style with kitten heels or knee-high boots for an elegant take on party styling.

Cold nights and dark days call for a cosy puffer.

Wide-leg trousers can work for every occasion, from the office to a party.

The sweater-vest trend was started by the Scandi set.

Scandinavians manage to make double denim look so cool, using it as a base for bold knits in the winter.

Okay, it's French, but a Breton knit speaks a universal language of fashion love.

Cropped knitwear is a great pairing for the wide-leg trousers in this gallery.