The Contents of This London Girl's Makeup Bag Cost £228—Here's What's Inside

If you've ever wanted to know what's really inside the makeup bags of the most stylish women in the industry, you're in luck. We've created a new column, Show Me the (Makeup) Money, to uncover the beauty products our fashion friends genuinely keep in their daily rotation—and how much their stash actually costs. I'll be delving inside their bags on your behalf and totting up every item in there, from the most expensive to the cheapest. Not only will you be left with an incredible shopping list, but also a realistic price tag to boot. Is there someone whose makeup bag you're dying to see inside? Slide into my Instagram DMs with your requests, and I'll see what I can do. This month, we're delving inside the everyday makeup bag of style, travel and beauty content creator—and all-round cool London girl—Samantha Maria.

When it comes to content creators, Samantha Maria—or Sammi Maria as she's more commonly known—is, to put it mildly, a big deal. In the 10 years since she started her eponymous style blog, Sammi has amassed over 500,000 followers on Instagram and an incredible 1.8 million on YouTube. The London girl harnessed her degree in fashion styling to carve out a space on the internet for her covetable outfits, fresh-faced beauty recommendations and travel inspiration and is renowned for her ability to mix up luxury, high-end pieces with more affordable picks.

I've been an avid follower of Sammi's for years, so I couldn't wait to see what she kept inside her everyday makeup bag—and it didn't disappoint. Sammi's stash is a covetable mix of big-name beauty brands, all handpicked to give that down-to-earth, cool-girl beauty look that she's known for.


Keep scrolling to shop Samantha Maria's everyday makeup must-haves (totalling £228) for yourself.

"My go-to summer base. Gives a healthy and glowy finish to the skin and also has some SPF thrown in there. I use this every year!"

"This is my own lip colour I created with Bobbi Brown! So she comes everywhere with me, naturally. Adds a flush of colour and moisture to the lips when you need it and looks easy and effortless."

"A new favourite! I chuck it in my makeup bag because it's so easy to carry around. For when I want to amp up my glow and accentuate the old cheekbones."

"My holy-grail powder! I can't go anywhere without it because I've always had an oily T-zone. It's so lightweight that it blots shine without making you feel cakey. Also, they say not to judge a book by its cover, but the packaging is super pretty."

"My new best friend. This is a felt liner with the smallest tip, so it's easy to create a straight and precise line. I can't live without my liquid liner!"

"I've been loving this for summer because it's a buildable and flexible hold concealer. It doesn't settle in any lines and brightens up my bags."

"I'm not fussy with lip balms. This is the one that’s been in my makeup bag for a while now. It has a lovely menthol scent and is super nourishing on the lips. I can't leave the house without a lip balm."

"I don't know what I ever did before this product! I use this to brush through and set my brow hairs. It keeps them held in place for hours and adds some colour too. I love a more natural look for my brows, and this is just perfect for that."

"After I've brushed through my brows with Boy Brow, I add some brow hairs with Glossier's Brow Flick, a super-precise felt liner that looks so realistic."

"I like using this instead of powder eye shadows a lot of the time. You literally can't go wrong with this product! Just smudge a bit above and below the eyes, add some mascara and go! This is a sultry bronze shade that I love to use during summer."

"I always carry a little makeup brush with me wherever I go because non-blended makeup is a crime. It's usually to add a little more concealer or powder. You never know!"

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