Lolita-style heart-shaped sunglasses are one of those pieces that are the best thing a stylish girl could buy one year, and some sort of pariah-making sartorial kiss of death the next. We're going through a time when they are back in favour—and that's mostly thanks to Saint Laurent.
Saint Laurent's Loulou sunglasses on the streets of fashion week.
It's all too easy right now to be sidetracked by the brand's glinting, gloriously OTT, crystal slouchy boots for A/W 17—they are nothing if not a statement—but over the past few days, I've noticed an increasing number of the label's exaggerated heart-silhouette frames creeping onto my Instagram feed instead. First came Avenue 32's Roberta Benteler—a woman who I know doesn't skip a trend beat—then a couple girls dotted throughout the street style scenes of both Australia and haute couture fashion weeks.
Before you balk at the £265 price tag of these Loulou frames, know this: YSL really knows how to make an eyewear trend take off. Last year, we were early to report that its Kurt Cobain–esque plastic frames were set to peak. Fast-forward to this summer, and now every other label and its mother, brother and auntie are copying the idea.
I'm not going to persuade you to buy a pair. If you're into them, you're into them—if you're not, you're not. But don't be surprised if you start seeing a wave of copycat styles filtering into stores any day now—and don't be surprised when these originals sell out. Keep scrolling to shop the Saint Laurent Loulous below.