The Little-Known Brand Every Influencer Gets Her Party Outfits From

While there are certainly bigger problems to be faced this season, it's fair to say that turning up to your all-important Christmas party and realising that someone is wearing the exact same outfit of you is always a concern. But nowadays, it seems every brand has an It dress up its sleeve that sells out so fast, you're practically guaranteed to run into someone wearing it. Which is why it pays to seek out alternative going-out brands to get your going-out fix from. Influencers are doing just that, though it seems they've all migrated towards one brand, in particular.

Rotate Birger Christensen was founded by Danish influencers Thora Valdimars and Jeanette Madsen and is proving incredibly popular on our Instagram feeds—and it's not hard to see why. With an emphasis on exaggerated sleeves, puff shoulders and glitzy textures, it essentially embodies everything that was stylish about the '80s. Though minidresses are in the brand's DNA, there are plenty of gorgeous midis to choose from, too. The tops are equally as chic and will make for the perfect party accompaniment to your favourite jeans and strappy sandals.

While it's fair to say Rotate Birger Christensen is having a moment, it's certainly not to the point of over-saturation, so you can buy into the brand confident in the knowledge that the chances of bumping onto someone wearing the exact same look are slim to none.

Keep scrolling to see the Rotate Birger Christensen pieces our fashion friends have already snapped up, and then proceed to shop our edit of the brand.

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(Image credit: @_jeanettemadsen_)

Co-founder Jeanette wears a silver plissé pleat jumpsuit from the brand.

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(Image credit: @alyssainthecity)

Alyssa wears a pink Rotate Birger Christensen puff-sleeved dress.

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(Image credit: @erika_boldrin)

Erika wears a cream printed midi dress from the brand. 

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(Image credit: @maria_bernad)

Maria wears a lilac, puff-sleeved Rotate Birger Christensen minidress. 

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(Image credit: @wethepeoplestyle)

Jessie wears a pink plissé pleat minidress from the brand. 

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(Image credit: @babba)

Babba wears a sequin minidress by Rotate Birger Christensen. 

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(Image credit: @emilisindlev)

Emili wears a blue lamé minidress from the brand. 

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(Image credit: @handinfire)

Tiffany wears a Rotate Birger Christensen tiger-print midi dress. 

SHOP OUR FAVOURITE ROTATE BIRGER CHRISTENSEN PIECES

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Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over twelve years of experience in fashion journalism. She been creating engaging and elevated style content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories, and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, works closely with influencer talent on content initiatives, represents the brand at industry events, and regularly contributes to social media. Previously, Maxine appeared on TV in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o. 


Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship, she was offered a position on the Look magazine fashion desk. She accepted, leaving university a year early in the process. She went on to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion writer along the way. She later served as Look’s acting Editor in Chief before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others. Maxine works remotely from her countryside home near Edinburgh.