Founded by Paige Adams-Geller, the brand focuses on marketing their jeans as extremely wearable and appropriate for just about any occasion. So much so that Huntington-Whiteley used their tagline in her announcement of her new role: #liveinit. She also tagged the post #projectintheworks, suggesting that there will be more images coming from the collaboration.
As an aside: every time we see a photograph of Rosie Huntington-Whiteley, it seems to achieve the impossible—t's prettier than the last photo we saw of her. Today, she did it again, and even more amazingly—wearing hardly any makeup.
What do you think of the model's newest gig? Sound off in the comments below!