Rochelle Humes Manages to Find the Most Expensive-Looking High-Street Pieces

Is it just me, or is Rochelle Humes knocking it out of the park with her outfits at the moment? The multi-hyphenate talent has been filling in for Holly Willoughby on ITV's This Morning of late, and I'm now finding myself waiting in anticipation to see what she'll wear next. This is made all the more exciting as she tends to find the very best pieces on the high street to inform her daily, on-screen wares, meaning that if I like what I see, then it's likely going to be affordable. 

If you too want to dress as chicly as Humes does each morning, I've broken down her latest looks for you below. You're welcome. However, with my interest piqued, I was also keen to find out how Rochelle Humes manages to find time to track down her expensive-looking high-street pieces. Surely, she has the same number of hours in the day as the rest of us.

Well, as it happens, Humes has a little help in the form of This Morning's fashion editor, Amber Jackson, who documents Humes's and her own impressive outfits via Instagram. Humes and Jackson collaborate closely to perfect her ensembles ahead of going live at 10 a.m. in what proves to be a match made in styling heaven. So how do they decide what makes the cut?

"We tend to opt for smart separates in a neutral palette, occasionally injecting a pop of colour," explains Jackson. "Knitted dresses have also become a go-to. Teamed with a knee-high boot, they look great on Rochelle and are comfortable to wear for the whole show. Rochelle tends to gravitate away from bold print, florals or frills, so instead, we opt for tailored, structured pieces that look sharp on-screen."

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(Image credit: @rochellehumes)

Rochelle Humes wears a ribbed dress from Marks and Spencer (£35).

"We've worked together on This Morning for the last five years, so I know what she likes and what works well," Jackson continues. "I carefully curate a rail of stylish staples and versatile key pieces—think of it as a capsule wardrobe. I gravitate towards high-street pieces that have a premium edge. My fail-safes for Rochelle are heeled mules from ASOS, tailored trousers from River Island, leather pieces from Mango and knitted dresses from Zara. I like the accessibility of the high street, as everyone wants a piece of Rochelle's style. However, I've also introduced her to some lesser-known brands; Marcéla London and Source Unknown, for example. 

"When it comes to styling for on-screen, we tend to avoid black and busy prints. Polka dots, checks and stripes don't work well, as they 'strobe' and are therefore uncomfortable for the viewer to look at. Also, outfits need to look good from all angles: from sitting on the sofa to spinning the Spin to Win wheel! And don't get me started on where the mic pack goes… Let's just say there's a lot to think about. Two and a half hours of live TV is a long time, and therefore, the outfits need to look as good at the end of the show as they do at the beginning—so a non-crease material is essential." 

There you have it! Thankfully, you don't need to put nearly as much effort into selecting your favourite Rochelle Humes pieces as Jackson does, as I've curated them for you below. Enjoy! 

1. SOURCE UNKNOWN TOP + RIVER ISLAND TROUSERS + ASOS SHOES

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(Image credit: @rochellehumes)

Humes taps into 2022’s cargo-trouser trend, giving it a cool spin with bright-green mules. 

Shop the Look

2. MARKS AND SPENCER DRESS + SOSANDAR BOOTS

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(Image credit: @rochellehumes)

This M&S dress is a winner in every sense—although I love Humes’s colour choice, it also comes in black, cream and blue if the green isn’t for you. 

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3. 4TH & RECKLESS BLAZER + TROUSERS

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(Image credit: @rochellehumes)

Now here’s the sleek tailoring Jackson mentioned. Although Humes’s exact blazer sold out at lightning speed, I’m into this option from the same brand. 

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4. ASOS TOP + TOPSHOP SKIRT

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(Image credit: @rochellehumes)

Turns out Humes is just as much of a fan of the slip skirt as we are—this checked Topshop style is perfect. 

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5. ASOS TROUSERS

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(Image credit: @rochellehumes)

Leather trousers are trending in a big way right now, so naturally, Humes is already wearing them. 

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6. HOUSE OF CB DRESS + CARDIGAN + ASOS SHOES

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(Image credit: @rochellehumes)

This cardigan-and-dress combination looks so much more expensive than its price tag alludes. I’ve also seen her wear these ASOS sandals repeatedly. 

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7. WAREHOUSE KNIT

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(Image credit: @rochellehumes)

A look that can carry you from work to dinner to weekend cocktails. Humes’s Mango faux-leather trousers are long gone thanks to her wearing them on the show, but I’ve found a great alternative. Thankfully, her retro-inspired knit is still in stock. 

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8. ZARA DRESS

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(Image credit: @rochellehumes)

Beyond elegant, Humes’s knitted dress and snake-print knee boots are a look I want to re-create immediately. 

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Next Up: This High-Street Jacket Is So Good I Almost Didn't Share It With You

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over twelve years of experience in fashion journalism. She been creating engaging and elevated style content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories, and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, works closely with influencer talent on content initiatives, represents the brand at industry events, and regularly contributes to social media. Previously, Maxine appeared on TV in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o. 


Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship, she was offered a position on the Look magazine fashion desk. She accepted, leaving university a year early in the process. She went on to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion writer along the way. She later served as Look’s acting Editor in Chief before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others. Maxine works remotely from her countryside home near Edinburgh.