8 Under-the-Radar Fashion Brands With the Rihanna Seal of Approval

Over the years, Rihanna has developed a keen sense for the next big thing, and no matter how preposterous her fresh fashion obsession may be, one has to trust in Miss Fenty at all times. When everyone else thought puffer coats were nothing but a practical piece you'd take skiing, she wore them throughout one summer to hammer the point home. She established athleisure light years before the rest of the A-list gym kit–loving set. When you'd never imagine that the "ugly" shoe trend could go any further, she produces a pair of furry slides so wrong that they became right and put her Puma collaboration into the fashion history books. 

In order to stay ahead of the curve, it's no wonder she's also the queen of spotting fresh design talent. Rihanna has been an early adopter of young British talent, choosing pieces from Simone Rocha, Craig Green and Marques'Almeida before they've hit the mainstream. When it comes to risk-taking ensembles, Rihanna's your girl: Whether she's choosing a rave-ready prom dress or she's borrowing from the boys in an XXL suit for her latest album cover, much of her style success is down to her choosing the right (and new) designers for the job.

So to celebrate Rihanna's 29th birthday today, here's a look at the new fashion brands she's obsessed with right now.