Baywatch is back, and you know what that means. Lots of David Hasselhoff on TV and a barrage of bright red spandex coming to a beach/pool/picnic near you. It just so happens that this sequel movie (appropriately called Baywatch and starring, er, Dwayne Johnson and Zac Efron—what?) has aligned with fashion's current penchant for the scarlet bathing suit. Take a quick scan of the e-commerce landscape and you'll find there's a red suit to suit all—whether you're after a classic, high-cut, Pamela Anderson–worthy Baywatch-inspired swimsuit or in search of a more elegant, off-the-shoulder silhouette.
And it's not just that these are widely available and clearly referencing the cult show; the girls we follow on Instagram are feeling compelled—as soon as they put one on—to enact or emulate the insanely luscious lifeguards. Never before have we considered a life-float to be an essential accessory, but perhaps Tash Oakley of A Bikini a Day to Spanish influencer Gala González would argue otherwise. The swimsuit almost isn't complete without one…
We've seen red swimsuit styles selling well in shops like & Other Stories and Uniqlo, but there are plenty of luxe versions from some of the most sought-after brands in the beachwear business: Mara Hoffman, Marysia, Lisa Marie Fernandez, Karla Colletto and Araks are just a handful of the high-fashion labels diving in. Lyst informed us that searches for "red swimsuit" have increased by 97% over the last six months, with shoppers looking for high-leg one-pieces every five minutes since the beginning of this year. In fact, so popular is this ultra-flattering shade that it's only second in search volume to black.
Go through the gallery below to shop our favourite styles that tap into the red swimsuit trend.
Undoubtedly the best on a budget.
If you want to go full 1980s, this is the one.
This will be such a comfortable style to lounge around the pool in.
Full coverage can still be very alluring.
Karla Colletto's swimsuits are pricey, but the fabric technology and cuts result in something so flattering.
Talk about a detail du jour—there are lace-up swimsuits everywhere at the moment.
Doubles up as a top in a flash.
Norma is the A-list go-to for that ultra-high leg cut.
Not great for tan lines but very great for making a splash.
This is a cute new label to reach the UK.