When Réalisation first dipped its toe into the UK retail market last year, a legion of cool girls lost their collective shit. I've never seen such a fashion scrum before as I did that first day of the pop-up store in Selfridges. It was a true smash-and-grab, with changing rooms overflowing and many a normally polite lady eschewing all manners to get her hands on that still-covetable leopard-print slip skirt called the Naomi.
It was a clear indicator of just how far Réalisation fever had spread since that first hit dress in 2017. We knew from the virtual world of Instagram that this Australian (not French!) indie brand garnering more and more tags, posts, likes and ambassadors by the second than any other. Last summer's feeds were not complete without a little floral dress from the brand. However, witnessing the fandom IRL was something else.
Until recently, you were at the mercy of an international website, which, for a time, couldn't ship to the UK due to the introduction of GDPR laws (boring to explain, but hugely detrimental to our wardrobes). But now marks a major moment in the development of our summer capsule collections: Réalisation's e-commerce site is now UK-friendly and entirely shoppable from our shores. What's more is that there's a flash sale on right now for four days only.
Réalisation is the kind of brand, like Rixo, that doesn't need to go on sale. The stock sells like hotcakes, and with limited runs and exclusive pieces, it means there's very little leftover to be discounted and flogged off. Which is why this is a very rare and momentous few days to make the most off. The brand is offering 25% off everything at the moment. Just use the code "DAYDREAM" and the below prices will be reduced.
To help you decide on what to buy within the next few days, we've tracked down some of the coolest Réalisation girls to see what they're wearing.