The Elevated Basics Brand That You Might Not Have Heard Of
Photo:
@alexisforemanLaunched in 2015, Raey is the in-house brand of luxury e-commerce platform MATCHESFASHION.COM. Specialising in unassumingly chic, seasonless pieces, the brand may have been around for the last seven years, but it's the last 24 months that have seen it garner cult status, with fashion editors racing to snap up Raey's covetable coats and premium knitwear. The brand reported a staggering 500% growth in sales this season, proving its soaring popularity.
Photo:
@hannahlewisstylistRaey's success points to the stripped-back approach shoppers are starting to take to their wardrobes, prioritising hard-working, well-made basics over transient trends. While you won't see any flashy logos or branded prints in its collections, once you recognise Raey's oversized, minimalist aesthetic, you'll start to see it everywhere you go. The brand's wool coats have been a particular winner this winter, with fashion editors, celebs and influencers alike embracing its enveloping appeal.
Photo:
@lindatol_This season, we have our eye on the brand's denim, which has really embraced the noughties trend with slouchy, wide-leg fits that would look achingly cool with a simple white tee and chunky boots. We also have a soft spot for the '90s vibes of the twill maxi skirt, which will be perfect for spring with a light ribbed knit and loafers. Something tells us this brand is only going to get bigger, so time to get name-dropping. Scroll down to see how the fashion crowd has been wearing Raey's elevated basics, plus shop our new-season edit.
Photo:
@monikhMonikh's shearling Raey coat is exactly what we want to wear on chilly winter weekends.
Photo:
@louisahattThe brand's wool navy coats have been a big hit with the fashion crowd.
Photo:
@smythsistersMarianne Smyth proves that a simple navy knit and white jeans can be a super-chic pairing.
Photo:
@lindseyholland_We love how Lindsay has styled her Raey bomber with leggings and sporty sneakers.
Photo:
@angelascanlonRaey's coats have been popular with celebs, too.
Photo:
@francescasaffariA cream oversized coat instantly elevates a classic pair of straight-leg jeans.
Photo:
@lorrainepascaleYou can't go wrong with a black, full-length coat, as seen here on Lorraine Pascale.
Photo:
@hannahlewisstylistBalance out statement trousers with an oversized blazer à la Hannah Lewis.
Photo:
@lucywilliams02Lucy has cleverly layered her Raey ribbed knit under a vibrant tartan dress.
Photo:
@anoukyveProof that sticking to neutrals is never a bad idea.
Photo:
@brittanybathgateQueen of minimalist style, Brittany Bathgate, is a big fan of Raey's basics.
