Rachel Zoe is a woman of many talents, not least of which is her ability to always tap into what’s new and next. Not content to rest on her stylist laurels, Zoe has expand her brand with a clothing line, a full-fledged online platform called The Zoe Report, and a series of blow-dry bars. Now, as announced yesterday, the stylist will be making a play for e-commerce, with a new subscription service called Box of Style that will deliver a curated box of goodies to fans’ doors each quarter. Says Zoe:
“Every season, I discover new pieces or products that I immediately share with my friends, clients and readers of The Zoe Report. I am so excited to finally have the opportunity to offer them these amazing finds.”
There will be two subscription options on offer: a seasonal membership for $100 per quarter, or an annual membership for $350 per year. Each box will be valued at over $300 and will be anchored by a signature “hero” piece that retails above $100. First up? An incredibly chic gold-plated Miansai screw cuff. Put simply: It’s an awesome deal.
And you can expect more than just fashion accessories from the service—it will also include an assortment of beauty, home and lifestyle products. When asked who the target demographic was, the Zoe team told me it was geared towards their 18-34 year old readers who appreciate a mix of high and low. So, if you fall into that group yourself and are looking for a little pick-me-up every now and then, or simply want to gift a friend or relative something truly unique—the Box of Style might just be your solution.
Will you be giving Zoe's Box of Style a try? Let us know in the comments!