Blame it on being behind the scenes at the Victoria's Secret Fashion Show, but quite unexpectedly I feel (fear?) the push-up bra may be back on the agenda. No, I've not been brainwashed by the candy-pink Angel brigade (push-ups are a 24/7 essential here, I know), but a conversation I had months ago with Agent Provocateur's creative director, Sarah Shotton, was ringing in my ears as I chatted to Stella Maxwell backstage.
When I asked Sarah what she thought the next major lingerie trend would be, she said, "I think the push-up bra is going to come back. … I think there's still a huge '90s thing going on, and that was all push-ups," she said.
Placating any night terrors you may experience thanks to that bombshell, she went on to explain if the push-up tries to return in 2017, it would receive a modern makeover. "It might be a pad that's a half-pad and almost like a balconette with lace over the top… If you have large breasts, padding is actually extra support for us—so that's actually quite good."
