Fashion's A-List Has Really Latched Onto This NYC Label

Meet Protagonist. It’s the NYC label reinventing wardrobe classics for the modern woman. During this past New York Fashion Week, the brand debuted a collection by its new design director, Georgia Lazzaro, who has cut her teeth at Calvin Klein and Narciso Rodriguez. For spring (which we’ve conveniently presented below for you to shop), there’s a flawless selection of shirting, effortless-looking white trousers you’ll wear from work to weekend, and an eye-catching navy ribbon print that feels perfectly seasonless. Protagonist's pieces are just right for those of you looking to invest in staples you’ll wear forever. Scroll down to see which celebrities are wearing the brand right now, and then shop our picks at the end!

Nicole Richie

Photo:

John Salangsang/BFA.com

Dakota Johnson

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Felipe Ramales/Splash News

Lily Aldridge

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Leandro J./BFA.com

Michelle Monaghan

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Billy Farrell/BFA.com

Jaime King

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Stefanie Keenan/Getty Images for The Apartment By The Line

Carolyn Murphy

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Will Ragozzino/BFA.com

Martha Hunt

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Leandro J./BFA.com

Julianne Moore

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Douglas Gorenstein/NBC/NBCU Photo Bank via Getty Images

Do you love this new label as much as we do? Let us know in the comments box below…

Opening Image: Vanni Bassetti/Getty Images