7 Proper Fashion Pieces That Support and Celebrate Pride

Stick a rainbow flag on it and and you’ve got yourself some Pride merchandise, right? Wrong. So wrong, Mr. Retailer—this is not Valentine’s Day or National Whatever-the-Next-Random-Thing-Is-to-Have-a -National-Day Day. We’re wary of brands and companies that simply see Pride as an opportunity to help pad some big cheese’s bank account, so today we’re uncovering the brands producing stylish products with actual charity initiatives in tow.

Sidenote: A friend of mine who works in the charity sector recently informed me that the best way to support any cause is by throwing all your efforts into one concentrated place for as long as you can. In addition, it’s important to be fully clued up on the good work your chosen charity is doing; you can check them out on The Charity Commission (as per government standards, any official organisation over a certain size needs to be registered here).

Whatever your orientation, showing love for the LGBTQ+ community is not something that begins and ends in July. We encourage you to call out transphobic and homophobic bullying whenever you see it, and to be an advocate for the young people in your life. And if you’re going to buy any form of Pride merchandise, make sure it comes from a brand that’s committed to bettering the future of the LGBTQ+ community.