The end of June is a tricky time to go shopping. The summer solstice has only just happened, but the high street has already been colonised by seasonal sales. The thought of picking through the discount rails of tasselled kaftans and mismatched string bikinis is almost as unappealing as the warm sangria at your work’s summer BBQ (which is why it’s best to just shop our edit of the best sale pieces).
If you’re one of those people who always like to look forward and be the most directional in your clan, may we suggest Pre-Fall pieces instead? These are the collections that drop mid-season—hence the names pre-spring and Pre-Fall—and tend to be more commercial (aka less bonkers) than the clothes seen on the runways. They also usually stay in stock for longer. This is all rather confusing since Pre-Fall is already dropping this month and summer only just started last week, but there’s plenty to wear now and lots of ideas to store up for autumn.
Naturally, the influencers have already got their hands on Pre-Fall. The Danes are wearing colourful tidbits from Baum und Pferdgarten’s just-in section—see Emili Sindlev in the Morva blouse that looks like a walking version of The Yellow Wallpaper. Sienna Miller also got an early bird special at Louis Vuitton in the form of a Pre-Fall Fair Isle–style jumper that she wore back in March (three months before it launched).
To help you get in on the action and bypass summer’s dregs, here are nine Pre-Fall trends that you can shop now and wear from July until autumn (and then some).
1. The Wafty Floral Dress
Forget the LBD—it’s all about the WFD. Enter the wafty floral dress. This isn’t Pre-Fall newness so much as a continuation of a trend that started with Vetements’s spriggy-printed frock and has spiralled into a permanent fixture on the high street. Stine Goya’s chalky blue, full-sleeved version is perfect for summer nuptials now, but feel free to wrap it over a polo-neck come October.
2. The White Prairie Blouse
Instagram has spoken: The white prairie blouse is officially a thing. Vilshenko’s Pre-Fall 18 collection has a puff-sleeved version launching in July that has Anne of Green Gables written all over it (figuratively speaking). Ghost’s linen blouse has the kind of embroidered panels and demure square neckline that Marilla would approve of.
3. The Short Suit
Trouser suits are fine and dandy in spring, but short suits will make lighter work of sticky temperatures (Pernille Teisbaek is already a fan). Racil’s launches next month and is like a shot of sunshine with its loosely tailored blazer and matching Bermuda shorts in buttercup yellow. For something slightly more pared-back, try Arket’s cream tuxedo blazer and shorts.
4. Updated Western Boots
5. The Lime Green Co-Ord
The Queen’s a big fan of lime green, and so is Baum und Pferdgarten for Pre-Fall 18. Expect to see this Kermit-coloured co-ord (flecked with lemon and lilac blossoms) on a coterie of Danish bloggers come Copenhagen Fashion Week in August.
6. The Smart Denim Jacket
The smart way to do denim in Pre-Fall is to give it a tailored spin. Victoria Beckham’s “shacket” (aka skirt jacket) has the kind of neat pockets and nipped-in waist you’re looking for. Either wear with the matching (and admittedly, skintight) flares or with a wispy floral skirt while temperatures are balmy.
7. High-Top Sneakers
She designed the It boots of last autumn, and now Natacha Ramsay-Levi’s Pre-Fall 18 collection for Chloé has summer’s hottest sneakers. The Sonnie high-tops are treading the path of Isabel Marant’s cult trainer, the Beckett. However, the Sonnies are more athletic-looking and box-fresh white. They’ve also left out the wedge heel and have a bouncy sole.
8. The Cosy Jumper
Sienna Miller made a strong case for dressing like a Scottish farmer when she wore Louis Vuitton’s Fairisle jumper to Paris Fashion Week. Zara’s short-sleeved knit comes in cheerful stripes of yellow, green, blue and burgundy. Tuck it into white wide-leg jeans now, and then squeeze it over a polo-neck in winter.
9. The Diamante Flourish
Christopher Kane’s Pre-Fall 18 collection looked like a kitsch night at a discotheque—complete with leather, feathers, boots, collars, brooches, ears and bags all dripping in diamante. The patent ankle booties with diamante fringing are £865 and will be available in July, but we suggest decking out your lobes with Mango’s crystal danglers in the meantime.
Ready, set, shop!