Get ready to shop for sunglasses in a whole new way. As Harper's Bazaar pointed out, to unveil its latest eyewear initiative, Prada tapped six Instagram-famous illustrators to create a new digital experience, called Prada Raw Avenue.
The website will feature a virtual catwalk where shoppers can experience the new shades through the eyes of illustrators like Carly Kuhn and Megan Hess. So interesting. The site will officially launch on June 26, but you can preview it right now.
What do you think of this new shopping experience? Sound off in the comments below! And don't forget to shop Prada's current shades if you're feeling inspired.