From its Re-Edition Nylon Mini-Bags to its ever-adored Monolith chunky boots, Prada has long been the thought leader when it comes to creating buzzy It items. Season after season, the Italian fashion house manages to deliver the kind of luxury buys the fashion crowd can't help but gravitate towards. Although the brand has championed more outré designs in recent years (who remembers those instantly recognisable flame heels?), this season, Prada is making a return to a more classic aesthetic with its Cleo Shoulder Bag.
Defined by a sleek mini-hobo shape and the brand's triangle insignia front and centre, the Prada Cleo is the kind of hushed minimalist piece you will undoubtedly keep forever. Unsurprisingly, the industry agrees, and we've already seen the bag all over Instagram being toted by the platform's most influential.
With a huge social media push that includes moody black-and-white influencer imagery, the Cleo bag has been continuously gracing our feeds over the last few weeks. From Camille Charrière to Emili Sindlev, Yoyo Cao, and more, chic women all over the world are currently carrying the Cleo. Already sold out on MatchesFashion.com, the bag is inevitably destined for sell-out status across each retailer—much like the chunky boots and nylon bag before it. Though for now, we've managed to track it down online (thank you, Selfridges!).
Keep scrolling to see how influencers are wearing the bag and then shop the Prada Cleo below.